LinkedIn is a great tool that you can use to build your business. You just have to move beyond Connections and learn how to use it effectively.

1. Networking for Professionals
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

2. Networking for Professionals
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social

3. Networking for Professionals
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
in plain English
https://www.youtube.com/watch?v=gdSpiJ0iJRM

4. Networking for Professionals
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Launched May 2003
• 36th Most Visited website
• 2010 Valued at $1.575bn
• IPO 2011 at $45 / share – valuing at $3bn
• August 2014 - $206 / share – value now $25.4bn
a brief history

5. Networking for Professionals
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 313 million
registered
professional users

6. Networking for Professionals
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

7. Networking for Professionals
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
DACH = German Speaking Nations
MENA = Middle East & N. Africa
LATAM = Latin America

8. Networking for Professionals
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 5m
companies have a
Free LinkedIn
Company Page

9. Networking for Professionals
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 5.25m
new members
every month

10. Networking for Professionals
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
is a great way to –
• Build your professional network
• Stay in touch with that network,
• Build your profile,
• Find opportunities
• Place to market your business
What is

11. Networking for Professionals
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Account Options

12. Networking for Professionals
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

13. Networking for Professionals
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Personal Plus
£5.95 / month

14. Networking for Professionals
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

15. Networking for Professionals
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Either
Upload your Resume [CV]
OR
Build your Profile
Develop your profile

16. Networking for Professionals
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your profile

17. Networking for Professionals
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

18. Networking for Professionals
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page

19. Networking for Professionals
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page

20. Networking for Professionals
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

21. Networking for Professionals
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people

22. Networking for Professionals
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Use Filters

23. Networking for Professionals
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Network
Your Connections
1st degree
Your Connections
Connections
2nd degree 3rd degree

24. Networking for Professionals
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Network
1st degree 2nd degree 3rd degree
You can
see all of
their
information
You can
see all of
their
information
and send
an
invitation to
Connect
You may be
able to see all
of their
information
and send an
invitation.
This depends
on their
settings and
your account
type.
Out of Network
You can only
contact them
through an
InMail

25. Networking for Professionals
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Beyond 3rd Generation Contacts
Link with people

26. Networking for Professionals
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

27. Networking for Professionals
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people

28. Networking for Professionals
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people

29. Networking for Professionals
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people

30. Networking for Professionals
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Anatomy
of your
Linkedin
page

31. Networking for Professionals
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
See who your
Connections are
Linking with
Updates from your
network
Post an update

32. Networking for Professionals
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

33. Networking for Professionals
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

34. Networking for Professionals
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

35. Networking for Professionals
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Message Centre

36. Networking for Professionals
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

37. Networking for Professionals
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Add tags to group your
contacts

38. Networking for Professionals
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Sort and Filter your Contacts

39. Networking for Professionals
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Communicating with your
Contacts

40. Networking for Professionals
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find Groups
Join Groups
Join the conversation
Putting to work

41. Networking for Professionals
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Putting to work

42. Networking for Professionals
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

43. Networking for Professionals
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Posts from Top
Contributors

44. Networking for Professionals
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Recommendations

45. Networking for Professionals
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Recommendations

46. Networking for Professionals
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

47. Networking for Professionals
47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
AdvertiseonLinkedin

48. Networking for Professionals
48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Advertise on Linkedin

49. Networking for Professionals
49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• $5.00 Starting fee
• Pay per Click - Minimum commitment
o From $2 per click
o $10 / day
• CPM - Pay per 1,000 impressions
o Minimum = $2.00/1,000
• no minimum Spend
• no minimum campaign length
Advertise on Linkedin
Cost

50. Networking for Professionals
50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Advertise on Linkedin

51. Networking for Professionals
51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Advertise on Linkedin

52. Networking for Professionals
52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Going Mobile

53. Networking for Professionals
53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Managing your Social

54. Networking for Professionals
54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

55. Networking for Professionals
55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Making an update

56. Networking for Professionals
56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
scheduling an update

57. Networking for Professionals
57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social

58. Networking for Professionals
58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-line marketing

59. Networking for Professionals
59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton - https://twitter.com/andypoulton
Linkedin AndyPoulton - https://www.linkedin.com/in/andypoulton
Phone me
01793 23 80 20
07966 547 146