SMEs are a significant opportunity for many B2B marketers, but how best to open a conversation? Well, I asked 450 of them and here\'s what they said about their marketing channel preferences.
Marketing Your Technical Communication Services Internally and Externally
Marketing to SMEs
1. How to ensure marcoms reach SMEs Exploring channel preferences
2. 451 buyers of B2B services in UK SMEs interviewed Q: Below are various methods a prospective supplier might use to engage with potential buyers like you. Thinking about the main products and services you buy in a professional context, please indicate whether each source would be very, quite, not very or not at all effective in gaining your attention Average scores calculated with weighted importance (very = 2, quite = 1, not very = -1, not at all = -2) www.circle-research.com/blog
3. An overview: SME’s marketing channel preferences Prioritise Handle with care Deploy selectively Think carefully Trade Directories Conf. Speaking Telemarketing Trade Shows Networking Direct Mail Seminars Blogging Tweeting SMS Search Engines Email Marketing Trade Articles Trade Advertising www.circle-research.com/blog