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PR & Social Media Measurement
1.
2. Reputation
management
consultant
CEO
of
Trackur.com
Editor
of
MarketingPilgrim.com
Founder
of
SEMVendor.com
Owner
of
the
Back
to
the
Future
Box
Set!
;-‐)
3.
4. Where’s
your
release
landing?
Which
countries?
Which
search
terms?
Compare
press
release
headlines
5.
6. Identify
the
influencers
Google
ranking
Blog
links
Who
gets
quoted?
Compete.com
data
7.
8. Industry
trends
Competitors’
buzzwords
Track
reach
Identify
allies
Google
Alerts/
Trackur.com
12. What
keywords
bring
ROI?
Look
for
single
source
increases
Changes
in
top
entry
pages?
13.
14. Make
it
easy
to
share
links
Track
clicks,
shares,
“retweets”
Bit.ly
Build
your
own
with
Awe.sm
15.
16. RSS
via
Feedburner
Videos
on
YouTube
or
Blip.tv
Images
on
Flickr
Delicious.com
Link
Page
Presentations
on
Slideshare.net
17.
18. Dynamic
content
in
press
releases
Test
different
headlines
Change
keywords
in
links
Fix
typos
Update
content
Link
tracking
across
platforms
Performance
based
press
release
pricing
RFID
for
your
content