Digital marketing uses various online media like websites, mobile apps, and video games to advertise and promote products and services. Common digital marketing tactics include banners with graphics and audio to attract website visitors, personalized emails about new products or services, and cookies that store personal information to tailor website experiences. The goal is to establish direct communication with customers and drive them to landing pages for purchases.

2. Definition:
• Digital Marketing and On-line is a
study of Internet use technical to
advertise and sell products and
services.
• Digital marketing uses, and is present
in media such as internet, mobile
telephony, digital television and even
video games.
• The media most commonly used
online to promote the products are

3. The banners
They are tiny graphics
with animation and
audio. They function
as small ads that
attract the attention
of clients accessing the
web pages promote
the products.
Parts of the banner
1) Design
2) Message
3) Landing page

4. The e-mails
Is a means to establish a direct and
personalized communication with
customers. Through mail may
promote new products, report on
their characteristics, or as a link for
the user to directly access the
websites.

5. Personal messages.
The use of "cookies" (small text files
that are stored on your computer
with personal information to
expedite the opening of a particular
web page).