http://www.needmoreclicks.com these are the slides from our presentation, I hope they bring value and help explain the basics of SEO that anyone can do.

1. Needmoreclicks.com
Online Marketing Seminar
13th June 2013
andy@needmoreclicks.com
@seodoncaster
Tel: 01302 515 335
Mobile: 07887 580 852

2. My Aim…
To give you simple ideas
that make a difference to
your online presence

3. • Introductions
• Why Do We Need SEO?
• Natural v PPC
• On Page SEO – Finding & using the right
keywords
• Off Page SEO – Building Links
• Google Places
• PPC (Google Adwords)
• Things to go away and do!

4. What is SEO (Search Engine
Optimisation), web site
optimisation, online
marketing, internet marketing?
The process of increasing the amount of
visitors to a web site by ranking high in the
search engine results, pay per click
advertising or social media followed by
maximising site conversions

5. Why Do We Need SEO?
But be careful chasing top spot!

6. How We View Search Results

7. Typical Search Results Page

8. Local Searches

9. What do we do?

10. The right keywords – where’s the crowd?
Pick a fight you can win

11. How do we do Keyword Analysis?
• Google Keyword Tool
• Google Suggest
• 3rd Party Tools e.g. Market Samurai
• Customers / Suppliers / Staff
• Themes & Categories

13. Keyword Competition Local Monthly Searches (United Kingdom)
ski boots 0.73 40500
salomon ski boots 0.8 3600
atomic ski boots 0.75 1300
nordica ski boots 0.78 1000
ski boots uk 0.82 1300
ladies ski boots 0.96 880
ski boots sale 1 1900
mens ski boots 0.96 880
kids ski boots 0.94 720
salomon ski boots sale 1 91
head edge ski boots 0.82 390
cheap ski boots 1 480
apres ski boots 0.93 1900
saloman ski boots 0.84 140
custom ski boots 0.52 320
ski boot 0.71 40500
ski boot sizes 0.3 1600
ski boots for wide feet 0.53 170
childrens ski boots 1 480
ski boot bags 1 1900
lange ski boots 0.57 880
head ski boots 0.73 1600
wide ski boots 0.67 480
ski boots size chart 0.27 590
apre ski boots 0.95 91
ski boot sale 1 1900
ski boots review 0.49 1300
best ski boots 0.48 720
heated ski boots 0.74 91
ski boots size 0.37 2400
roxy ski boots 0.93 91
ski boot sizing 0.3 1900
ski boots bag 1 1900
Download Into Excel

14. Keyword Evaluation
• Google Trends
• 3rd Party Tools - WordTracker, Market Samurai

15. Page Title – Very Important
Headings (H1, H2…)
The right content
Images Need Alt Tags
Page Description sits
‘behind the page’ but forms
part of the search snippet

16. Search Snippets
Page Title – Very Important
~65 Chars
Page URL
Page Description
~165 Chars
These are all sales
opportunities, make
sure you have calls
to action

17. What to do with Keywords
•Page Titles, Page Descriptions, Headings
•Website Copy, write compelling content & keep it
current
•Keyword in the 1st & last sentence of the page, bold
the first one
•Within Image Alt Tags
•Within Anchor Text for internal pages
•Make sure each page is different

18. On Page SEO – Making The Page Relevant
• Remember Google likes relevancy – the
more up to date the better
• The link to landing page must be seamless
• For Natural Results & Especially Google
Adwords
• Review Google Guidelines

19. Keywords are just the start!

20. Off Page SEO
• What does this mean
• How to get links
• Forums, Video, Blogs, Social Media
• LinkedIn
• Twitter
• Facebook
• ‘Keyword Cloud’

21. Google Likes Links
• One of the most important factors in
getting ranked
• Inbound links to your website
• Incredibly Important
• From ‘authority sites’
• The more the better
• Use the right Anchor Text – a mix of
keyword and generic e.g. ‘Click Here’

22. • Link to ‘deep pages’ within your website
not just the Home Page
• Use a variety of sources
• How to measure your links:
Majestic SEO

23. Google Places
If you sell locally, use Google+ Places – its free and gets
you to the top of the local search results

26. Using Video

27. Pay Per Click Marketing (Google Adwords)
• Why Paid Search?
• Set up & Structure
• Ad Groups
• CTR & Landing Pages
• Goal Conversions
• Reports

30. Website House Keeping
• Google Analytics

31. KPI & SEO Measurement
• Why?
• What can we measure?
• Google Analytics
• How do we measure?
• What is important your business?

32. Actions
• Does your website do what your
business needs?
• Do some keyword research
• Check out your competition
• Set up Google Places
• Set up Google Analytics
• Monitor & Review

33. Wrap up
• Online Guides
• Blog
• Support
• Q & A