websites that are helpful for measuring the performance of your online marketing program

1. Online Marketing Performance
@JeffxNelson
#anduro

2. 2
Customers – 400 to Date
“We help clients get more sales from online sources.”

3. Topics
Responsive Design
Website Performance
Review Sites
Social Media
Take Away:
Lots of Sites and Tools for Testing,
Measuring and Analyzing Performance
3

4. Mobile = Responsive
4

5. Oh So Many Devices
http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design

6. Advantages
Super Flexible
Excellent User Experience
Cost Effective
Recommended By Google
Easy to Manage
6http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design

7. Responsive Design
7
www.google.com/webmasters/
tools/mobile-friendly/

8. Responsive Design
8
www.browserstack
.com/responsive

9. Website Performance
www.SimilarWeb.com
www.Alexa.com
www.PRChecker.info
https://Moz.com/ResearchTools/OSE/
www.BacklinkWatch.com
https://Marketing.Grader.com/
www.StatsCrop.com
www.SEO-Browser.com
9
Compare to Competitors

10. 10

13. 13

19. Review Sites
Google+
Yelp
Zomato (Urbanspoon)
TripAdvisor
FourSquare/Swarm
Facebook
BBB

20. Google+

21. Yelp

22. Yelp

23. Zomato

24. Zomato

29. Social Media Performance
Klout.com
Facebook
 http://LikeAlyzer.com/
 www.facebook.com/PageName/insights/
Twitter
 https://TweetReach.com/
 https://analytics.twitter.com/
YouTube
 https://TweetReach.com/
 https://analytics.twitter.com/
WeChat (mobile only)
 http://www.wechat.com/en/
Instagram (mobile only)
 http://iconosquare.com/
Pinterest
29

32. Social Media Performance
32

34. Social Media Performance
34

35. Social Media Performance
35

36. https://youtu.be/eTl97kfCJ5Q
22,365 Views

40. Articles
Technical Site Audit Checklist: 2015 Edition
https://moz.com/blog/technical-site-audit-for-2015
Do-It-Yourself Website Audit Checklist: Tips and
Techniques for Real World Site Owners
www.web-savvy-marketing.com/2014/07/website-audit-checklist/
The 15-Minute Social Media Audit
www.web-savvy-marketing.com/2014/07/website-audit-checklist/

41. Investment $
Cost $ per Impression
Visit Rate % (CTR)
V / I
Lead Rate %
L / V
Offer Rate %
O / L
Take Rate %
S / O
Revenue $ ROMI $
Cost $ per Visit
Cost $ per Prospect
Cost $ per Offer
Cost $ per Sales
17 Essential Marketing Metrics

42. 42
Jeff Nelson, MBA
403-703-2247
jeff.nelson@anduro.com
@JeffxNelson
www.linkedin.com/in/jeffxnelson
Questions?