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@andrinivo
Make media monitoring great again
Methods and results
How does a a side project really improved media monitoring capability for a
public health organization ?
@andrinivo
● « Old school », fully human-based media 
monitoring method could be
– Tedious
– Time consuming
– Incomplete and difficult to exploit for advanced needs
or uses (ability to trace the history, processing of the
database, ...)
–
@andrinivo
● Existing software-based solution can offer 
advanced tools but
– Can not cover traditional medias (at least in
Madagascar)
– Can not (yet) take into account the contaxtual
specificities
– Cost ~1.500 USD/year
@andrinivo
 
Curation Processing
Alerts
&
Analysis
100 % automatic and 
instantaneous 
Human + curation tools 
(alerts, RSS, ...) 
Alert and data ; computed
Interpretation : Human
The method
@andrinivo
First step : Content curation
More than
200
sources
Processing
Le
Monde
L’Expres
s
Human tasks
Using curation tools (RSS feed, Alerts,
Notifications, …)
30~60min/day for information gathering
(More quickly when collaborative)
@andrinivo
Processing
@andrinivo
Processing : let it do work
● Alerts and filtering
– Near-real-time listening capability on more than 200
sources (national, international, social media)
– In an heterogeneous organization, each specialist
can filter and choose to be alerted instantaneously
only by the information that concerns him/her without
having to browse newspapers
@andrinivo
Processing : let it do work
● Measure
– What is the organization associated with? how is it
perceived in the media and in public opinion?
@andrinivo
Processing : let it do work
● Measure
– Measure the impact of (1) communication actions and
/ or (2) other events (polemics, epidemics, ...) on the
image of the organization
Event
Campaign
Outbreak
@andrinivo
Analysis
@andrinivo
Analysis 
● Anticipate
– Decision support tool: Observe recurrences,
anticipate risks in communications, prepare and
prepare top / middle managers accordingly
@andrinivo
Analysis 
● Identify
– Tool for Press
Relations
– Identify the trends
and languages of
journalists and
press organizations:
– Who are the
potential
ambassadors?
– Who should be
more cautious?
@andrinivo
Tool just helps
Human expertise makes it useful
Sitraka ANDRINIVO
@andrinivo

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Make media monitoring great again : Method and results