Value Proposition canvas- Customer needs and pains
Zimbly eat investor_profile_
1. Zimblyeat is a virtual kitchen delivery platform that
connects food business to an additional revenue
stream.
Dark Kitchens | Food delivery | Changing Menus
Dublin, Ireland | www.zimblyeat.com
investors@zimblyeat.com
2. OPPORTUNITY
In today’s world, hospitality business need
strong digital assets to succeed.
The take away and food delivery industry is
evolving rapidly, with restaurant owners
entering a new era, involving more digital
customer experience.
And food business owners need to have
multiple streams of revenue to sustain.
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3. ZIMBLYEAT.COM
is an online food delivery aggregator where all the restaurants are virtual brands fed
from underutilised kitchen capacity. The existing commercial kitchens; such as
restaurants, takeaway operators, publicans or catering service operation.
4. Our approach is to list all facilities under
the ZE platform using our branding. We
curate our menus presented to the
consumer weekly, therefore creating an
exciting takeaway experience.
5. MARKET
The online food delivery market in the UK &
Ireland is a substantial market. Even with the
challenges ahead, our model can steer a path
to capture a sizeable part of this market.
6. PEERS
We are in good company of online
aggregators who hold a sizeable push in the
market.
7. OUR MODEL
There are a number of zimbly eat models, however, we plan to go to market with two specific
models – ‘fulfilment partner’ – designed to supply goods to the takeaway market and ‘meal box
solution’ – which is products packed into meal boxes and shipped anywhere within the
distribution network.
The advantage of the zimbly eat partnership model allows commercial kitchens and local food
businesses to have an alternative revenue stream, risk-free, using the zimbly eat brand.
Online
Aggregator
Online Aggregator
+ Delivery
FOOD/MENU OF EXISTING RESTAURANTS OUR OWN FOOD BRANDS
Brand Owners +Online
Aggregator + Delivery
10-20% sales commission 10-30% sales commission
15-50% Margins since we decide the menu
pricing.
8. ANDRINE MENDEZ | CCO
FOUNDING TEAM
HARISH PILLAI | COOMARK HOWARD | CEO
is a serial entrepreneur and marketer who has
been working closely with food businesses in
Ireland, launching and growing brands. He had
a successful exit from his advertising agency
when a French group acquired its assets in
India and went on to launch a snacking brand.
With over 20 years of international experience in the
energy industry and consultancy for large corporates,
Harish Pillai helps companies in raising capital, setting
up, developing and transforming operations in
challenging business environments in Europe, Asia
and the Middle East.
Founder | Dundalk,Ireland Co-Founder | Dublin,Ireland Co-Founder | London & Texas
has over 20 years’ experience in Retail, eCommerce,
Telecommunications, Property Services and the
Parking Industry across the UK & Ireland. With an
extensive record as a successful and action-orientated
leader in fast-paced customer-centric environments,
he has successfully delivered cooperate turnarounds,
overseeing organisational restructuring, change
management, colleague engagement improvement
and acquisitions.
9. ROUTE TO MARKET
DIGITAL & SOCIAL CHANNELS
INFLUENCER ROUTE
PR DRIVEN
Marketing is the strong suit of the founding team. The collective experience in creating & selling
other food businesses gives us a good understanding of the landscape.
Digital & social media channels are going to
be the lead marketing channel we will be
adopting.
We will be engaging with a lot of social
celebrities with online pull. We would even
name the restaurant’s after their name to get
them part of our marketing mix.
We would effectively leverage the
PR/Media pull to work for us.
10. WHY ZIMBLY?
CHANGING MENU’S
EVERY WEEK
NEW RESTAURANTS/
BRANDS
REWARDS
PROGRAM
We cater to a similar audience as our peers but some of the features in our model makes us
stand out for both customers & partners alike.
ADDITIONAL
REVENUE STREAM
ASSURED
SALES
NO ADDITIONAL
INFRA/EFFORT
Take away customers want variety,
we are gonna open the gates on
that front with our changing menus.
We offer business owners a new
stream of revenue apart from their
existing take-away or dine-in business.
Customers can pay for their
orders with the rewards they earn
from the platform.
Since we operate as virtual brand
model, we can decide to open a
new restaurant anytime we want
without all the regular moving parts.
Our model requires no additional
effort from business owners
We only work with a handful
partners & for that reason, we could
offer a certain assured income.
CUSTOMERS
PARTNERS
11. PILOT PHASE LIVE IN
BRAY,IRELAND
01 OCT
DUBLIN ROLLOUT
WITH COLD MEALS
20 OCT
LAUNCH MOBILE APPS
30 NOV
TRACTION
➤ 15 restaurant partners signed up in Bray,Swords &
Malahide area
➤ 4 kitchens signed up for cold meals
➤ Technology stack ready for pilot phase
➤ Signed up Doorhub to manage driver network
13. THE ASK
€ 1 MIL
Founding team have put together €100k to
get the product to market for a pilot run &
putting team in place to help us scale the
model across Ireland & the United
Kingdom in the next 6 months.
The fund usage can be summarised as
marketing(40%), HR(20%),technology
development(25%) & Other(15%).
14. THE PLAN - THE NEXT 12 MONTHS
HOT MEALS( LIVE ORDER)
As a platform, we want to offer customers two
options:
COLD MEALS( PRE-ORDER)
Ireland & the United Kingdom are our immediate
markets in terms of team proximity but with Harish)Co-
founder#3 now moving to Texas, we see we could
easily replicate the model in the US market as soon as
we have a decent headway in the Irish/UK landscape.
our current model is very asset light & involves only
tech scale up but we also see investing or creating a
subsidiary that creates kitchen or amass expertise in
creating menus or preparing food to complement our
current model.
