Fortis healthcare wanted to create awareness around quit tobacco day.

1. LetssendhugsCampaign basic plan!

2. Even the
jobless will
come up with
campaigns.!

3. But as a Healthcare brand
can we really do
something beyond just
juicing out another
campaign ...!

4. Now, getting people to
stop smoking requires a
collective effort or a peer
effort and takes a lot of
time but then, there has
to be a START.!

5. So...!

6. WORLD!
ANTI
TOBACCO
DAY Duration : 14 days!
Platform : social
Letssendhugs

7. Honey/Hai
U !
Giveup
Smoking ?
H!
U!
G!
S

8. A collective effort of getting peer groups
to initiate people they know to stop
smoking & also take them through
through online/offline support.!
Letssendhugs

9. User comes to our Facebook page ,
likes our page & enters the app!
Step#1!

10. Content & Looks only for presentation
& not final!

11. Content & Looks only for presentation
& not final!

12. The app loads friends list of the user
& lets him select users whom he
wants to send "hugs".!
Step#2!

13. Content & Looks only for presentation
& not final!

14. The intent is to have a leader board of
user who receives maximum 'hugs' &
sends maximum 'hugs'.!
Hugs=SMS!

15. HUGS sender = PEER!
HUGS receiver = direct participant!

16. We will also send the participant
( who wants t quit smoking) tips on
reducing intake through SMS plus
also embed the questions(survey).!

17. We will get to that but lets see the
monies ...!

18. Approx cost of
implementing the
campaign will be Lacs!
Facebook app(95k)!
Media spend(45k)!
Server charges(10k)!
!
*SMS pack extra

19. ROI
*industry average!
The campaign will garner direct
participants & peer group and enable
close to some 1000 hugs send.

20. ROI
The campaign also connects users
who wish to quit smoking to support
program's by Fortis.!

21. Not to mention a spike of 5,000
fans on Facebook .!