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A Showcase from the Master in Big Data
Analytics and Social Mining 2015
Andrea Gigli
Email: andrgig@gmail.com
Twitter: @andrgig
08-07-2015
Case 1/6
Building Indicators via Web Scraping
Analytical Crawling &Text Annotation +Web Search Engines and Information
Retrieval
Goal
To build a similarity indicator for cities, on the
basis ofTripAdvisor.com reviews
Reviews are related to main city attractions and
not to restaurants or hotels
Exploit bothTokens and Entities Analysis
Tools
Python
HTTrack
TagMe API
Where we got data (1/2)
Where we got data (2/2)
Cities…
Reducing the weight of frequent
tokens/entities
Token and Entity frequencies are weigthed by
log N(t) / N
where
N(t) is the number of reviews where a
token/entity occurs at least one time
N is the number of reviews
Cosine SimilarityTF-IDF –Tokens
(0-100 scale normalization)
Massa Grosseto Firenze Siena Arezzo Lucca Pisa Prato Pistoia
New
York
Londra
Antanana
rivo
Livorno 57 66 28 37 20 32 28 23 35 25 18 2
Massa 45 44 24 10 28 33 32 33 10 16 1
Grosseto 43 31 22 23 27 36 23 20 34 2
Firenze 94 56 56 66 36 41 50 31 5
Siena 72 100 51 56 51 30 40 6
Arezzo 48 39 34 34 19 21 0
Lucca 56 40 32 35 43 11
Pisa 43 61 42 35 14
Prato 73 20 27 1
Pistoia 31 25 8
New York 67 3
Londra 5
scale 0 10 20 30 40 50 60 70 80 90 100
Cosine SimilarityTF-IDF – Entities
(0-100 scale normalization)
scala 0 10 20 30 40 50 60 70 80 90 100
Massa Grosseto Firenze Siena Arezzo Lucca Pisa Prato Pistoia
New
York
Londra
Antananariv
o
Livorno 3 4 7 11 3 3 28 5 8 4 3 2
Massa 7 2 6 2 6 4 6 2 2 3 0
Grosseto 10 20 7 17 8 11 6 4 2 0
Firenze 38 14 15 55 51 18 3 5 0
Siena 20 18 34 45 21 3 10 2
Arezzo 15 11 16 12 2 2 0
Lucca 18 15 23 4 3 1
Pisa 49 43 3 8 0
Prato 100 8 7 2
Pistoia 3 1 0
New York 31 1
Londra 3
Case 2/6
Building a Search Engine
Analytical Crawling &Text Annotation +Web Search Engines and Information
Retrieval
Goal
Collect recipes details from
www.worldrecipes.expo2015.org
Build a Search Engine for recipes
Build a simple user interface
Tools
Python
HTTrack
Lucene
Indexation
Receipt title
Difficulty
Ingredients
Country
Kcal
Description
X persons
Search Engine Output
The user is able to search for
Keywords in the Recipe’s title
Difficulty
Keywords in the ingredient’s list
Country
Optional output
Recipe’s full description
Ingredients for n persons
Case 3/6
An Interactive Data Scientist Job Map
Big data sources, crowdsourcing, crowdsensing + DataVisualization &Visual
analytics
Goal
To build a map of the cities offering jobs for Data
Scientists
To make the map interactive for users
To show additional info to users
Tools
Python for
scraping the web site, data preparation
and data integration
building the API for querying the DB
MySQL for storing data
Jquery and D3.js for visualization
Xampp for server simulation on PhpMyAdmin
Where we got data (1/2)
Job_url
Where we got data (2/2)
Job_id
Job_skill
Job_degree
Job_language
Job_city
Where we stored data
JobpostingTable JoblanguageTable
How we make the map interactive
Click here!
Case 4/6
Building a Search Engine Query Recommender
Web Mining & Nowcasting
The goal
Building a query suggestion application exploiting
the information observed on the AOL WebLog.
Constrains:
1) the application relies on observed queries
2) the application must be fast (milliseconds!)
The approach
Exploiting the relation between submitted queries
and clicked URL:
If two queries share “a lot or
URLs” then they are strongly
related to each other
Idea 1/2
Let q(i) be the i-th query and
u(k) be the k-th clicked url.
A Bipartite Graph can be
built such that for each q(i)
belonging to the query set, a
link to a subsequent clicked
url u(k) can be defined
Idea 2/2
Once a Bipartite Graph has
been built, a relation
between any query
belonging to the query set
can be established
accordingly to the clicked
URLs.
An Affinity Graph over the
query set can be defined
consequently
Weighting the Edges
Tools
Python
Bash
Case 5/6
Clustering Users Behavior & Building aTV-Series
Recommendation Engine in Spark
High Performance & ScalableAnalytics, NO-SQL Big Data Platforms
The goal
Clustering users accordingly to theTV series they
watch
Build a Recommendation System based on the
time spend by user watching aTV series
Tools
Hadoop HDFS,
Hive
pySpark, MLlib
Case 6/6
Comparing Machine LearningAlgorithms inText
Mining
Sentiment Analysis and Opinion Mining
The goal
Comparing different Machine Learning Algorithm on
differentText MiningTasks:
1) Classifying Positive and Negative Reviews
2) Predicting Review Stars
3) Quantifying Sentiment OverTime
4) Detecting Fake Reviews
Tools
Python 3
Scikit-Learn
NLTK
Link to project
Please follow this link
http://www.slideshare.net/andrgig/saom-
projectwork
Other
Cases
- Social Network Analysis: Static
Analysis of Social and
Geographic Distances in On-
Line Social Networks
- Mobility Data Analysis: Space
Dynamics in On-line Social
Networks
- Data Journalism: Immigration
Stories
What else?
Thanks!
Andrea Gigli
Email: andrgig@gmail.com
Twitter: @andrgig

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Master in Big Data Analytics and Social Mining 20015

  • 1. A Showcase from the Master in Big Data Analytics and Social Mining 2015 Andrea Gigli Email: andrgig@gmail.com Twitter: @andrgig 08-07-2015
  • 3. Building Indicators via Web Scraping Analytical Crawling &Text Annotation +Web Search Engines and Information Retrieval
  • 4. Goal To build a similarity indicator for cities, on the basis ofTripAdvisor.com reviews Reviews are related to main city attractions and not to restaurants or hotels Exploit bothTokens and Entities Analysis
  • 6. Where we got data (1/2)
  • 7. Where we got data (2/2)
  • 9. Reducing the weight of frequent tokens/entities Token and Entity frequencies are weigthed by log N(t) / N where N(t) is the number of reviews where a token/entity occurs at least one time N is the number of reviews
  • 10. Cosine SimilarityTF-IDF –Tokens (0-100 scale normalization) Massa Grosseto Firenze Siena Arezzo Lucca Pisa Prato Pistoia New York Londra Antanana rivo Livorno 57 66 28 37 20 32 28 23 35 25 18 2 Massa 45 44 24 10 28 33 32 33 10 16 1 Grosseto 43 31 22 23 27 36 23 20 34 2 Firenze 94 56 56 66 36 41 50 31 5 Siena 72 100 51 56 51 30 40 6 Arezzo 48 39 34 34 19 21 0 Lucca 56 40 32 35 43 11 Pisa 43 61 42 35 14 Prato 73 20 27 1 Pistoia 31 25 8 New York 67 3 Londra 5 scale 0 10 20 30 40 50 60 70 80 90 100
  • 11. Cosine SimilarityTF-IDF – Entities (0-100 scale normalization) scala 0 10 20 30 40 50 60 70 80 90 100 Massa Grosseto Firenze Siena Arezzo Lucca Pisa Prato Pistoia New York Londra Antananariv o Livorno 3 4 7 11 3 3 28 5 8 4 3 2 Massa 7 2 6 2 6 4 6 2 2 3 0 Grosseto 10 20 7 17 8 11 6 4 2 0 Firenze 38 14 15 55 51 18 3 5 0 Siena 20 18 34 45 21 3 10 2 Arezzo 15 11 16 12 2 2 0 Lucca 18 15 23 4 3 1 Pisa 49 43 3 8 0 Prato 100 8 7 2 Pistoia 3 1 0 New York 31 1 Londra 3
  • 13. Building a Search Engine Analytical Crawling &Text Annotation +Web Search Engines and Information Retrieval
  • 14. Goal Collect recipes details from www.worldrecipes.expo2015.org Build a Search Engine for recipes Build a simple user interface
  • 17. Search Engine Output The user is able to search for Keywords in the Recipe’s title Difficulty Keywords in the ingredient’s list Country Optional output Recipe’s full description Ingredients for n persons
  • 19. An Interactive Data Scientist Job Map Big data sources, crowdsourcing, crowdsensing + DataVisualization &Visual analytics
  • 20. Goal To build a map of the cities offering jobs for Data Scientists To make the map interactive for users To show additional info to users
  • 21. Tools Python for scraping the web site, data preparation and data integration building the API for querying the DB MySQL for storing data Jquery and D3.js for visualization Xampp for server simulation on PhpMyAdmin
  • 22. Where we got data (1/2) Job_url
  • 23. Where we got data (2/2) Job_id Job_skill Job_degree Job_language Job_city
  • 24. Where we stored data JobpostingTable JoblanguageTable
  • 25. How we make the map interactive Click here!
  • 27. Building a Search Engine Query Recommender Web Mining & Nowcasting
  • 28. The goal Building a query suggestion application exploiting the information observed on the AOL WebLog. Constrains: 1) the application relies on observed queries 2) the application must be fast (milliseconds!)
  • 29. The approach Exploiting the relation between submitted queries and clicked URL: If two queries share “a lot or URLs” then they are strongly related to each other
  • 30. Idea 1/2 Let q(i) be the i-th query and u(k) be the k-th clicked url. A Bipartite Graph can be built such that for each q(i) belonging to the query set, a link to a subsequent clicked url u(k) can be defined
  • 31. Idea 2/2 Once a Bipartite Graph has been built, a relation between any query belonging to the query set can be established accordingly to the clicked URLs. An Affinity Graph over the query set can be defined consequently
  • 35. Clustering Users Behavior & Building aTV-Series Recommendation Engine in Spark High Performance & ScalableAnalytics, NO-SQL Big Data Platforms
  • 36. The goal Clustering users accordingly to theTV series they watch Build a Recommendation System based on the time spend by user watching aTV series
  • 39. Comparing Machine LearningAlgorithms inText Mining Sentiment Analysis and Opinion Mining
  • 40. The goal Comparing different Machine Learning Algorithm on differentText MiningTasks: 1) Classifying Positive and Negative Reviews 2) Predicting Review Stars 3) Quantifying Sentiment OverTime 4) Detecting Fake Reviews
  • 42. Link to project Please follow this link http://www.slideshare.net/andrgig/saom- projectwork
  • 44. - Social Network Analysis: Static Analysis of Social and Geographic Distances in On- Line Social Networks - Mobility Data Analysis: Space Dynamics in On-line Social Networks - Data Journalism: Immigration Stories What else?