Presentation on using social media for surgeons,

1. Social Media for Physicians
Andrew S. Wright MD
@andrewswright

11. Social Media:
the single best tool for professional
development
Personal Growth
Medical Knowledge
Professional Communication
Education
Outreach
Networking
Identity
Marketing

12. Marketing/Personal Branding
http://thesparkreport.com/infographic-
social-mobile-healthcare/

13. 20% of Google Searches are for Health
Information

15. Networking

16. Case Study 1:
The International Hernia
Collaborative

17.  1.49 Billion monthly visits (13% annually)
 968 million users visit daily
 83% users from outside US
Facebook

18.  1.49 Billion monthly visits (13% annually)
 968 million users visit daily
 83% users from outside US
Facebook

19. International Hernia
Collaboration

20. International Hernia
Collaborative
 Closed Group
 Surgeons (and select industry) only
 Members vetted by committee
 >2400 members, >20countries
 5-10 posts/day

22. International Hernia
Collaborative
 Now versions for:
 Robotics
 Colorectal
 Bariatrics
 Minilaparoscopy
 Foregut Surgery

23. International Hernia
Collaborative
 Now versions for:
 Robotics
 Colorectal
 Bariatrics
 Minilaparoscopy
 Foregut Surgery
 5 minutes to start group
 50 members 1st week
 10-15 minutes/week administrate

24. SAGES Foregut
 Case posted with endoscopic
photos and manometry
images
 17 comments in 24 hours

25. SAGES Foregut
 Case posted with endoscopic
photos and manometry
images
 17 comments in 24 hours
 Video of UGI requested and
posted

26. SAGES Foregut
 Case posted with endoscopic
photos and manometry
images
 17 comments in 24 hours
 Video of UGI requested and
posted
 Surgeon adjusts plan in
response to feedback

27. SAGES Foregut
 Current Status
 494 members
 300+ posts
 2-5 posts/week
 8.44 comments/post

28. Case Study #2:
SAGES Twitter

29. Twitter
 320 million monthly users
 79% outside US
 6,000 tweets/second
 Each tweet 140 characters, can contain photos/links

30. Twitter
 320 million monthly users
 79% outside US
 6,000 tweets/second
 Each tweet 140 characters, can contain photos/links
Brevity is the soul of wit

31. Anatomy of a tweet

37. Twitter use at SAGES Annual
Meetings
0
200
400
600
800
1000
1200
1400
2010 2011 2012 2013 2014 2015
Tweets
0
20
40
60
80
100
120
140
160
180
200
2010 2011 2012 2013 2014 2015
Tweeters

38. 2014

39. 2014 2015

40. 2014 2015 2016

41. Industry

42. Administrative

43. Social

44. Discussion

45. 0
100
200
300
400
500
600
industry Admin Social Discussion

46. 0
20
40
60
80
100
120

47. American College of
Surgeons 2016

48. Cautionary Tale!

49. Unprofessional Behavior on
Facebook
 Langenfeld, University of Nebraska
 Identified only publicly available profiles and posts
 80% residents use facebook
 26% accounts had potentially or clearly unprofessional
posts

53. Unprofessional Behavior on
Facebook
 >700 Attending surgeons
 25% publicly accessible accounts
 15% potentially or clearly unprofessional posts
 Alcohol
 Politics
 Inappropriate Language
 Sexually Suggestive
 More common among male surgeons with <5 years in
practice

57. Getting Started

59. Getting Started
1) Claim your online identity

60. Getting Started
2) Make sure information on doctor rating sites is accurate

61. Getting Started
2) Make sure information on doctor rating sites is accurate
3) Set up a Google Alert for your name

62. Getting started
4) Dive in!
 Lurk
 Join Facebook groups
 Follow a few twitter accounts, don’t worry about posting
 Don’t worry if you miss a few days
 Firehose of information
5) Be professional
6) If you are going to post patient/medical information –
deidentify and/or consent!

63. @andrewswright
awright2@uw.edu
A few good folks to follow:
@skepticalscalpel
@kevinmd
@medicalaxioms
@LoggheMD
(#ilooklikeasurgeon)
@nytimeswell
A great way of finding interesting
people/accounts to follow is to find a twitter
user you like, click on their picture, and
check out who they follow.