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How To Optimize Your Business
                 for
            Apple Maps

                      SMXWest 2013
               Andrew Shotland
                  LOCAL SEO GUIDE




LOCAL SEO GUIDE.com
Think Apple Maps Suck?

                      SMXWest 2013

               Andrew Shotland
                  LOCAL SEO GUIDE




LOCAL SEO GUIDE.com
1,000,000,000 iOS Devices by 2015




   http://www.asymco.com/2012/09/17/projecting-ios-devices-through-itunes-account-growth/


LOCAL SEO GUIDE.com
Top 5 Client OS
   9/12                                                2/13
   1. Windows                                          1. Windows
   2. iOS                                              2. Macintosh
   3. Macintosh                                        3. iOS
   4. Android                                          4. iOS6
   5. iOS6                                             5. Android
                      iOS6 Devices = 70% of all iOS visits
   Source: Google Analytics, Average for 50MM Visits, Sep 2012 v. Feb 2012

LOCAL SEO GUIDE.com
Default Map for Every iOS
   Location App




LOCAL SEO GUIDE.com
35% of iPhone Users Use It?




       http://blumenthals.com/blog/2013/03/05/driving-directions-survey-a-fragmented-but-important-market/

LOCAL SEO GUIDE.com
Apple Maps US Data




                      Core business listings




                             Reviews


LOCAL SEO GUIDE.com
Sushi for Lunch?




LOCAL SEO GUIDE.com
Reviews




LOCAL SEO GUIDE.com
Tips  Yelp Mobile




LOCAL SEO GUIDE.com
Pics




LOCAL SEO GUIDE.com
No Pics




LOCAL SEO GUIDE.com
Bad Pics




LOCAL SEO GUIDE.com
Business Lost?




LOCAL SEO GUIDE.com
Report a Problem




LOCAL SEO GUIDE.com
Report a Problem




LOCAL SEO GUIDE.com
Update Data




LOCAL SEO GUIDE.com
Move Pin




LOCAL SEO GUIDE.com
Check Your Data!

   http://webapp.localeze.com/directory/search.aspx



    http://www.mybusinesslistingmanager.com/



    http://factual.com/contact




LOCAL SEO GUIDE.com
NEW!




    AppleMapsMarketing.com




LOCAL SEO GUIDE.com

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How to Add Your Business to Apple Maps SMX West 2013