The document outlines generationOn's celebrity youth ambassador program, which leverages celebrities' platforms and status to engage youth in volunteerism. Ambassadors promote specific social causes, help recognize youth volunteers, and attend generationOn events. They complete leadership training and advocate on issues like hunger, human trafficking, and acts of joy. The program calendar includes campaign launches, signature events, and club recognition from August through July.

1. Celebrity Youth Ambassador
Engagement

2. generationOn Celebrity Youth Engagement
generationOn
Ambassadors
Personal Service
Platforms
Talent
Showcase
Focus
• Leverage celebrity status
+ network to call kids,
teens, families into
volunteer action
• Recognize kids, teens,
and families making their
mark to inspire others to
volunteer
• Complete youth
leadership training to
explore personal
passions, develop project
planning skills, evolve
leadership skills
• Advocate on specific
social issues with
authentic voice and
action that exemplifies
“making your mark”
• Utilize talent in raising
generationOn brand
awareness
• Use talent in storytelling
platforms on specific
social issues
• Serve as correspondents
at youth events
• generationOn spotlights
celebrity youth work
Examples
• Campaign videos
• Social media channels
(Facebook, Instagram,
Twitter)
• Hasbro Community
Action Heroes
• Club spotlights
• Daily Points of Light
award recognition for
kids, teens, families
• Talent agency, studio, etc.
networking and
partnerships
• Max Page calling kids,
teens, and families into
volunteer action
benefiting kids in hospital
• Jordan Fisher calling
teens into advocacy
action for human
trafficking
• Be a Joy Maker school
assemblies for schools
advancing the highest
number of acts of joy
• Family Volunteer Day
signature event kick offs /
celebrations
• Public service
announcements on
campaign issue areas
• Max reports from red
carpet at Guardians for
Good event in LA

3. FY15 Planning Calendar – In Development
Celebrity Youth Engagement Opportunities
August • Celebrity youth ambassador kick‐off (LA)
• Celebrity youth ambassador registration (kick off)
September • Clubs – Back to School recognition
October • Hunger campaign (Oct‐Nov)
• Family Volunteer Day campaign launch
• Be a Joy Maker campaign launch
• Club recognition
November • Hunger campaign (Oct‐Nov)
• Family Volunteer Day (November 22)
• Be a Joy Maker campaign (November 24 – December 10)
• Club recognition
December • Be a Joy Maker campaign (November 24 – December 10)
• Club recognition
January • Hunger campaign (Jan‐Apr)
• Club recognition
February • Hunger campaign (Jan‐Apr)
• Club recognition
March • Hunger campaign (Jan‐Apr)
• generationOn Benefit (LA)
• Club recognition
April • Hunger campaign (Jan‐Apr)
• Global Youth Service Day (April 17‐19)
• National Volunteer Recognition Week (April 12‐18)
• Club recognition
May‐July • NYC event (May)
• Club recognition