Communication messages - how to create good messages
1. How to develop effective messages
Management Communication Training
www.communicatingeu.com
2. Andrew Manasseh
• 25 years training, business
development, staff management and
training
• British Council 15 years in
Thailand, Czech Republic, Italy and
Brussels
• 9 years EU communications and PR
training
• Work with EU trade associations, EU
institutions, governments, corporate
4. You have to move your audience to a new place
Message
What do
they think
now?
What do
they care
about?
What do you
want them
to think?
www.communicatingeu.com
7. Messages – the message house
Four questions
1. What’s the big picture?
2. What two or three supporting statements do
you have?
3. What is your proof?
4. What do you want them to do?
www.communicatingeu.com
8. Spot the message
Meet your life
companion
Through innovative, reliable
products and services;
talented people; a responsible
approach to business and
global citizenship; and
collaboration with our
partners and
customers, Samsung is taking
the world in imaginative new
directions.
MessageSlogan
Information
Credibility
Reason
Facts
Magnification
Presentation
Psychology
Emotion
Memory
Image
Do not mix!
9. McDonald's Mission
We’re determined to continuously
improve our social and
environmental performance. We
work hard, together with our
suppliers and independent
restaurant franchisees, to strive
toward a sustainable future – for
our company and the communities
in which we operate.
From the beginning, we’ve been a
company committed to doing the
right thing. Today, our values
continue to be the foundation for
who we are, what we do, and how
we operate,
10.
11.
12. EU Institution Clichés
2012 - European Year for Active Ageing and Solidarity between
Generations
• The year is intended to raise
awareness of the contribution
that older people make to
society. It seeks to encourage
policymakers and relevant
stakeholders at all levels to
take action with the aim of
creating better opportunities
for active ageing and
strengthening solidarity
between generations.
• Awareness
• Policymakers
• Stakeholders
• Creating opportunities
• Strengthening
• Solidarity
13. Messages – the message house
Four questions
1. What’s the big picture?
2. What two or three supporting statements do
you have?
3. What is your proof?
4. What do you want them to do?
14. For more information about out training courses
info@communicatingeu.com
http://communicatingeu.com/
www.linkedin.com/A Manasseh
twitter.com/andimanas
www.communicatingeu.com
Hinweis der Redaktion
NotesI run a management communication training company. Clients come to me because they need to be able to write and speak clearly about their organisation, sector, policy positionsI do a lot writing and presentations skills training. But often the writing skills are not the entire problem. Often people don’t know what a message is.They don’t know what they are doing to their audiences.We often think