A sample of writing skills materials that I use for the advanced writing training.

1. Advanced Writing Skills
Management Communication Training

2. Andrew Manasseh PR and media
• 25 years training, business development, staff
management and training
• British Council 15 years in Thailand, Czech
Republic, Italy and Brussels
• 9 years EU communications and PR training
• Experience with governments in central Europe
and W. Balkans
• Extensive work with the European
Commission, European Parliament, EU agencies

3. Objectives - expected results
• Adopt an appropriately balanced and professional style and tone that
suits internal and external communications
• Tailor written language for different audiences and purposes
• Understand many forms and formats of writing – such as mission reports,
correspondence
• Plan and structure writing for your business impact and clear structure to
make it easier for the reader to comprehend
• Write condensed, targeted, precise texts such as emails, reports, updates,
that convey messages in clear and simple language.

4. Course overview
The aim of this training is to provide you input and
practice in modern writing skills
• Modern writing style
• Readers – who you are writing for
• Messages – what you are trying to say
• Writing style –tips and techniques
• Paragraphs and sentence building
• Proof reading and editing

5. Part 1 Modern writing principles

6. Effective Writing
• What precisely is the central issue?
• To what degree does the audience understand
the issues and terminology?
• What are the main ideas that need to be
expressed and which ideas can be left out?
• How are you going to structure your text so
that they are consistent and clear?

7. Modern Writing
Clear
ConciseSimple

8. Texts should be clear
1. The reader should be able to understand precisely what you
are saying.
2. The language should be adapted to the reader.
3. This means you should write in a matter-of-
fact, conversational tone.
4. Use specific examples that the reader can relate to.
5. Don’t assume that your reader understands the jargon of
your trade.
6. Remember that what you write can be read by people other
than the recipient.
7. Your writing shouldn’t be a collection of random ideas.
8. It should be single-minded in its purpose.

9. Part 4 Writing style
How are you
going to write it?

10. • I have been working in Brussels and across
Europe for over nine years and I see the same
problems with writing over and over again
• Here are six tips to help you improve your
writing skills

11. Use short and simple words instead of
complex ones
• I will endeavour to find a solution.
• I will try to solve this for you.

12. Put important information at the beginning
• In view of the fact that we have been delayed
we will start the partner meeting tomorrow
• We will start the meeting tomorrow as we
have been delayed......

13. Use verbs that carry meaning instead
of grammar verb phrases
• Next week, we will have to have a meeting to
solve the issues.
• Next week we should meet to solve the issues.
• Please do an invoice and send it to our lead
partner.
• Please invoice our lead partner.

14. Use active sentences instead of the
passive voice
• Research into the process of innovation is
carried out here by students and experienced
professors.
• A group of students and professors are
researching innovation processes.

15. Avoid redundant words or phrases
• The basic core principle of the problem is a
lack of resource
• There is hotel accommodation for 400 people

16. Beware of jargon, acronyms and
institutional language
• This is a capitalisation project
• The aim is to mainstream these ideas into
regional policy initiatives
• The project priorities have been agreed by
regional actors

17. Six important principles
1. Use shorter simple words
2. Put important information at the beginning
3. Use verbs that carry meaning
4. Use active verbs and sentences
5. Avoid redundant words and phrases
6. Avoid jargon and institutional language

18. For more
materials please
contact us

19. For more information
Andrew Manasseh
• www.linkedin.com/A Manasseh
• twitter.com/andimanas
• communicatingeu.wordpress.com/