1. Overview of the Retalika story

2. What Retalika offers The first End to End Solution enabling Retailers to sell mobile content and services, in store, online, and on the mobile. Software as a service delivery. End-to-end solution: from content aggregation to back-end infrastructure Proprietary business flow management platform, linking the retailer, operator and content provider Easy to use, sales person, online and mobile friendly platform

3. About Retalika Headquarters London. Offices Tel-Aviv ,Paris ,Belgium Commercial contracts with major European brands In commercial deployment since 1H 2009 Backed by:

4. The market is booming Market Forecast for 5 Mobile Services in UK ($M)1 1,647.3 1,576.5 1,481.8 1,365.8 1,266.4 1,129.3 Source: Yankee Group, March 2009, UK,

5. The Retailer Opportunity Mobile Content/Services Market$50B Operators Content providers gets $0 Aggregators HS vendors More than 50% of mobilesare sold in retail/online Retailer 1 Ovum 2006: $70B, Yankee: $30B

6. Retalika’s End to End Solution In store Online store Marketing campaign Set-up & Monitoring I Reporting & KPI’s Device Management Facebook Online Training Videos Pricing & Bundling Screensavers News Twitter Back up Games Migration Customer support Admin Fitness Wallpapers Messaging Retailers Brand Social Network Chat Anti- virus Music Billing Navigation Incentives Ringtones Photo storage Email IM Service description Social pack Activation Mobile Handset Webcam Kiosk Dictionaries Service Delivery History CRM Change Device/ Number User Account Monitoring

8. Activate

9. Demonstrate

10. Experience

11. Payment

12. Set Up

13. Customer support

15. Awareness

16. Manage account

17. Trigger store visit

18. Teasers

19. Brand communication

20. Customer support

22. Sale of services

23. Teaser to increase traffic in stores

25. Allo telecom (subsidiary of KPN)

26. Allo’s Objectives

27. In Store Promotion

28. Services presented with all handsets Bundles cards attached to selected device display Service compatibility on each mobile phone description tag

29. Media (ATL/BTL) Promotion Online campaign: competition: questions about Retail’s mobile VAS brand Magazine Bus Shelter

30. Dedicated and branded web store

31. Allo’swebsite For each device, appropriate links to Retalika service portal

32. Self Service Kiosk How it looks in-store

33. Select your device

35. Increased market share

36. Higher store traffic

37. More involved, "stickier" customer relationships

38. Additional revenue streams

39. Increased ASP (average selling price)

40. Reduced risk of churn

41. Greater earnings potential for sales representatives and regional managers

42. Successful and rapid launch of youth-centric brand extension "boost it is an integral part of our portfolio and an essential offering for our key target audience of the under-35's," says MalekFarhat, Head of Marketing at ALLO telecom. "We're very excited at the prospect of launching new products and services for our customers in 2010 and beyond, and continuing to grow our market share. Retalikahas helped us create real competitive advantage which our customers value."