The document provides tips for generating ideas for content marketing, including designing sales funnels, focusing on customers by understanding their challenges through surveys and focus groups, gathering input from colleagues and customer support teams, conducting research online and on social media to see trending topics, and using keyword and industry research to identify popular topics to write about. The overall goal is to produce useful and engaging content for customers by understanding their needs and interests.

1. How to come up with
ideas for your
Content Marketing
Andrew Lloyd Gordon
Digital Marketing Trainer, Speaker &
Coach

2. Producing content is stressful

3. People procrastinate…
They don’t produce their own
content

4. All they do is…
…other people’s content

5. You lose. They win.

6. Here are some ideas…
You can use to generate your
own content

7. Design your Sales Funnel
Use Content to move people
through

8. Focus on your customer
What content will they find useful?

9. Spend time with customers
Understand their challenges

10. Survey your customers

11. Run Focus Groups
Gather input from real customers

12. Ask colleagues for input
What content or ideas do they
have?

13. Ask the Customer Care Team
Which questions do Customers
ask the most often?

14. Run Content Brainstorming
sessions
Involve as many people as
possible

15. Conduct your research online

16. Read industry research
What are the ‘Top 10’ issues that
you could write about?

17. Check your web analytics
Which pages & content do visitors
engage with the most?

18. Review your Blog
Which posts had the most
comments and why?

19. What’s trending on Twitter?
https://twitter.com/search-home

20. Know your Twitter followers
Which of your tweets have they
engaged with the most?

21. Review your Facebook Page
Which content generated the
most Comments and Likes?

22. What’s trending on Facebook?

23. Be inspired by LinkedIn Pulse
Which articles are being read &
commented on the most?

24. Conduct Keyword Research
What are people searching for?

25. Google Trends is awesome
See topics rise & fall in interest
over time

26. Ubersuggest is useful too
http://ubersuggest.org/

27. What’s making the news?
Can you produce content that
connects to news stories?

28. Amazon Bestsellers lists…
What’s of interest to your
audience

29. Need help with
Content Marketing?
Please get in touch...
Andrew Lloyd Gordon
Digital Marketing Trainer, Speaker & Coach
You can find me online at:
www.andrewlloydgordon.co.uk
https://twitter.com/AndyLloydGordon
http://www.linkedin.com/in/andrewlloydgordon