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Pitch to win 11 07-2013
1. ⢠Innocuous: not harmful or offensive
⢠Innovative: Make changes to something
already existing as by introducing new
methods, ideas or products.
⢠Inrush: sudden inward rush or flow
Definitions
3. âIf a potential customer has made time to meet
you, this means they have a problem to solve or a
project in mind and they expect that you are not
simply coming to tell them what you do, but that
you have put some real thought into how you are
going to help them solve their problemâ
- Deirdre McPartlin
Enterprise Ireland DĂźsseldorf
4. ⢠Sermons (churches empty)
⢠Sales Presentations (no one wants to be sold to!)
⢠Pitches/Presentations (majority uninteresting)
Stop Delivering!
` The Aristo Philosophy
5. Aristo promotes the art of extended
conversation.
Have a conversation, be it with
1, 5, 50 or 500 people.
` The Aristo Philosophy
Start Having a Conversation
6. âA weak message from a good
speaker will have more impact than
a strong message from a poor
speaker, regardless of how much
we like to think the opposite might
be true.â
Deiric McCann from his book âLeadership
Charismaâ
7. To create a pitch that will stand out from the crowd
and help you to win business
⢠Tell a client you understand their problems better than
anybody else
⢠Reassure them that you have a solution that is better than
anybody elseâs
⢠Persuade them that your team has solved these problems
many times before
⢠Demonstrate that you will be easy to work with
` Objectives
9. âA gossip talks about others,
a bore talks about himself,
a salesman talks about his product,
and a brilliant conversationalist talks
about you.â
- Andrew Keogh
10. Tell a â Valueâ Story
⢠I fully understand
what you are trying to
do!
⢠Demonstrate you
have a much better
understanding than
any of your
competitors
13. Are
ď§ Situation Appraisal
ď§ Objectives
ď§ Measure of Success
ď§ Value to Organisation
` The Basics: Preparation
Do Get
14. ď§ Better than anybody else
ď§ Delivered may times before
` The Proposal: Solution
Are Do Get
15. ď§ Situation Appraisal
ď§ Objectives
ď§ Measure of Success
ď§ Value to Organisation
` The Proposal: Delivery
Are Do Get
16. âMost Boring Day of my Monthâ
⢠You are one of 6-8
teams presenting,
how are you going to
stand out from the
crowd?
⢠Make Your Solution
Stick !!!!!
19. âDesigning a presentation without the
audience in mind is like writing a love
letter to â whom it may concernâ â
Nancy Duarte
Who is your audience?
20. ` Qualities of Your Hero
⢠???????????
⢠????????????
⢠????????????
22. 1. Open
(Connect in 20 words or 7 sec.)
2. Body
(Concentration ON-OFF-ON-OFF-ON-OFF-
ON-OFF ON -OFF-ON-OFF)
3. Close
(If they remember your take home message
you are a success)
` The Basics
25. HEADLESS BODY IN TOPLESS BAR
New York Post on a local murder
FREDDIE STAR ATE MY HAMPSTER
Sun: story was a fabrication
ICE CREAM MAN HAS ASSETS FROZEN
BBC News
SUPER CALEY GO BALLISTIC
CELTIC ARE ATROCIOUS
Sun on Inverness Caledonian Thistle beating
Celtic in the Scottish Cup
` Opening: Newspaper Headlines!
26. â A speech is like a love affair any fool
can start it, but to end it requires
considerable skill â
Lord Mancroft
The Close: How is listener Better?
27. www.aristo.ie
Template
â Despite the fact that Father Ted was
basically an Irish âOnly Fools and Horsesâ
with a soft, surreal twist (the three male
characters in both are almost identicalâ
- Graham Linehan
28. Analogy: Planning a journey is like planning a talk
"One good analogy is worth three hours discussion."
(Dudley Field Malone)
Team
Better
Connect
Do Audience
Prepare
Action
Plan your Talk
Problem
29. Itâs unwise to pay too much
But itâs worse to pay too little.
When you pay too much,
you lose a little money - that is all.
When you pay too little,
you sometimes lose everything,
because the thing you bought
was incapable of doing the thing
it was bought to do.
The common law of business balance
prohibits paying a little and
getting a lot - it canât be done.
If you deal with the lowest bidder,
itâs well to add something for the risk
you run, and if you do that
you will have enough to pay
for something better.
John Ruskin, protagonist for
new commercial ethics,
1819-1900
30. And they will!
This is the judgement your
listener is continually making:
Do I believe / trust this person?
My final piece of advice to you is
⢠Speak from your lifeâs experience
⢠Speak with energy and enthusiasm
⢠Speak in terms of your listeners interest
After inrush, explain thatâs why I am here to tell them how to have an inrush of enquiries/ opportunities after they have presented /spoken.
Tell the Baxter Story: Senior Manager delivered sales Pitch as she had always done with no attempt to incorporate the changes I suggested. As I was thinking how do I comment and suggest diplomatically that the talk was more cake than worm, when a voice from the audience said that CAKE. A discussion ensued but the feedback from the audience in no uncertain terms was that the pitch was cake. Etc etc
Reassure them that you have a solution That is better than anybody else's Persuade them that you have done this many times before
Materials Dept/ procurement; No one asked to see or discussed their expertise in the area of MRSA chillers. Reassure buyer of their expertise in this area. Remember no one gets sacked for buying IBM
Tell the story of Chapter One and Bruce Springsteen. Also tell story of OVPR visiting VP research looking to invest. Who have we here and deliver same on presentation irrespective of Audience /Industry. You want to demonstrate that this is someone/ organisation we could work with! Nancy Dwarte âDesigning a presentation without the audience in mind is like writing a love letter to âwhom it may concernââ Nancy Duarte Who is my audience as question: Start-ups / Researchers / Professional Services/ Industry/
Great sports people are always striving to get the basics right and repeatable under pressure. Now let me explain the basics of presenting and when you understand and apply you will be increasingly successful in high pressure business situations.
Explain the basics by telling the story of Paul O â Connell and the Munster team or of Graham McDowell (G- Mac) Sports people always talk about getting the basics right. The same applies to presenting, the basics are â open: get attention, close: tell the audience how they are better. Between Open and Close use one of 5-6 tried and trusted formats. In this session I will give you the format for âMemorable Marketing Talkâ (Elevator Pitch- USP- High Concept Pitch) talk. Regularly I meet people so say I will just wing it in the belief that It will be alright on the night nothing could be further from the truth. E.g. Billy Connelly or Dara O â Brien know exactly what they are doing and where they are going their skill /art is in making it look like it is ad-libbed
At the end of your pitch you must remind your audience how they will be better as a result of engaging with you. This should not be a list (which says pick one as I am not sure what you want) which is what I usually hear. E.g. Google say âWe help you grow your businessâ
Open - Get attention in 20 works or 7 seconds. This is how newspapers do it!
At the end of your pitch you must remind your audience how they will be better as a result of engaging with you. This should not be a list (which says pick one as I am not sure what you want) which is what I usually hear. E.g. Google say âWe help you grow your businessâ
All great speakers use classic templates to construct and deliver their talks. If you have a template that works why try and re invent the wheel? The most fearful and time consuming way to start a talk is with a blank piece of paper. You will get under way and finished much quicker when you use a template as we will see demonstrated here today
In the body of your talk you cannot make no more than three key points. Ideally one key point would be best but this requires a great deal of bravery. So that people will understand your business ideas you can use any of the following in the body of talk: analogies, demonstrations, examples, facts, statistics, testimonials.( but not all of them) Reminder âdata overload is the greatest failing when trying to communicate with your audienceâ Andrew C. Keogh
Most sales talks and investor pitches I hear are talking cake( what you want) The successful pitch, talks worm- what the listener wants!
Open - Get attention in 20 works or 7 seconds. This is how newspapers do it!
Open - Get attention in 20 works or 7 seconds. This is how newspapers do it!
Q&A sessions are very much part of the presentation and you must remember that you are still in presentation mode and that you must retain control of the discussion. Q&A is a great opportunity to demonstrate your experience and knowledge and also an opportunity to understand investors thinking and uncover any resistance to your ideas. Once you uncover the resistance you can then deal with it. If Sean Gallagher handled his difficult question well during Frontline Q&A session he would be President of Ireland today