The document discusses the importance of social media for businesses. It states that social media is a necessary tool that is not just for kids. Marketing through social media helps set expectations, create demand, and differentiate businesses. It also notes that social media requires delivering on expectations to avoid negative conversations. The document provides tips for businesses on using social media effectively through conversation not just advertising, creating shareable content, and measuring results.
1. Social media is not just for Kids …it’s the must have tool for your business @Andrew Grill - Fasken Martineau Magic Circle Event London, 20th January 2011
Jonathan Salem says… People are having conversations these days, only not "with" brands but "about" them. I'd like to suggest that we're at the start of something big -- something bigger than simple engagement or entertainment, and something that goes far beyond the merits of friends and followers on social technology platforms: The ultimate purpose of conversation is to produce a shared understanding of truth. The Competitive Advantage of Truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses. As marketers we have given consumers such a gap that they have gone in search of the truth (via SM) and are starting to uncover the truth