3. Why do businesses fail?
What other reasons can you
identify for business failure?
4. Business Failure
Changes in Demand:
Falling Income levels
Changing tastes and preferences
Fashion
Advertising
Competition
5. Business Failure – Losing
Competitiveness
The Marketing Mix
Managing Cash Flow – more later
Productivity – definition?
Why might a company experience problems with
their productivity?
How might problems be resolved?