The Global Game Accelerator is a 3 month program that provides mentoring, seminars, playtesting, and pitch opportunities to help 7-10 selected game development teams. It connects teams with over 70 mentors from companies worth over $100 billion total. Throughout the program, teams receive 1-1 mentorship, participate in weekly seminars, pitch their games twice a month, and go on instructional trips. At the end, teams pitch their games at Demo Days in multiple cities. The Accelerator has supported 28 teams total with a portfolio of 27 studios, 100% still operating, that have received over $1.5 million in follow up investment.

1. In
The Global Game Accelerator
MSC Malaysia Creative Industry Dialogue Q2 2015

2. MENTORS
1:1 meetings with
over 70 mentors
SEMINARS
Business behind
the games
PLAYTEST DAYS
different groups
twice a month
BOARD MEETINGS
every second week
to keep track
PITCH DAYS
Every week until
Demo Days
DEMO DAYS
1 local, 1 regional,
1 international
INVESTMENT
PROGRAM
FOLLOW-UP SUPPORT
•3 month program
THE ACCELERATOR
Solicit applications using online portal
7-10 teams selected

3. CURRENT PORTFOLIO
27 studios in portfolio,
100%of them still operating
• 67 countries in applications
• 16 countries in portfolio
•79% mobile games
• 85% studios making revenue
• 85% studios launched original IP
• 37% signed publishers/investors
• 134 full time jobs
FUND IN ESTONIA 2012-2014
EW MALAYSIA PROGRAMS 2015-
2017
Launch fall 2015 in KL

4. THE PAST
400+ applications
67 countries
4 Programs
28 Total Teams in Portfolio

5. MENTOR NETWORK
from companies collectively worth over $100 billion

6. MENTORING
The teams get the benefit of the Mentor’s time
through seminars and one-one-ones

7. ONE-ON-ONE
Spending time one-on-one with each team
answering questions and giving tailored advice

8. LIVELY DISCUSSION
Each team has difficult decisions to make on
strategy

9. KEY QUESTIONS
Publishers
• Does not take
equity
• Takes share of
revenue
• Focus on one
game
• Success measured
by game
performance
Investors
• Takes equity
percentage
• Provides capital for
development
• Emphasis on
portfolio
• Success measured
on company
performance

10. PITCHING
Key element in a team’s success – learning to
pitch to an audience

11. PITCHING
Nervewracking for the teams to be put in front of
Publishers and Investors

12. • 3 minutes, 10 slides approx
• 15 second: The Party Pitch
• Practice, practice, practice…
• Decide what you want: investment vs.
publishing
PITCHING PRACTICE

13. Be Bold
Be Clear
Be Memorable
PITCHING MANTRA

14. THE BENEFITS
Pitch
FeedbackPositioning
Goals

15. Video is the New Powerpoint
PITCHING STYLE

18. PLAYTESTING
Teams get time with their potential audience
gaining valuable feedback

19. PLAYTESTING
Participants are encouraged to be honest and
brutal in critiquing the games

20. INSTRUCTIONAL TRIPS
Visits to local developers to get an inside look at
a successful developer e.g. Rovio

21. DEMO DAYS
End of the Program going on the road to Pitch
Tallinn, Helsinki, Malmo and San Francisco

22. ALUMNI SITE

23. PORTFOLIO SITE

24. • monthly reporting
• intros to publishers
• support with closing deals
• weekly webinars with mentors
ACTIVITIES-OTHER

25. KEY ACHIEVEMENTS
Some KPIs from the Estonia Fund 2012-2014
27 studios in portfolio,
100%of them still operating
• 67 countries in applications
• 16 countries in portfolio
•79% mobile games
• 85% studios making revenue
• 85% studios launched original IP
• 37% signed publishers/investors
• 134 full time jobs
• >€1.5m in follow up investment