Web analytics workshop from Web Kinetics
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A presentation that formed the bones of a half-day workshop
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Web analytics workshop from Web Kinetics
- 2. Andy Atkins Managing Director – Web Kinetics Senior manager at Sage, Golden Wonder, etc. 10+ years online marketing experience Clients include Sainsburys & Thompsons, but are mostly NE-based SME’s
- 4. Web Analytics Why are you here?
- 6. A Definition Web analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics provides data on the number of visitors, page views, etc. to gauge the popularity of the sites which will help to do the market research. There are two categories of web analytics; off-site and on-site web analytics. ‘ Wikipedia’
- 10. Key Players
- 22. Inside Google Analytics Client X
- 24. BUT HOW CAN ANALYTICS HELP TO ACTUALLY IMPROVE A PAGE OR SITE?
- 27. Keyword Finding
- 31. Bean Bag Co.
- 36. Inside SEO Software Client X
- 40. Analytics Q&A