With such a strong focus on Social Media these days, many tourism companies forget to focus on arguably the most powerful digital marketing tactics: SEO. Andre motivates why SEO is vital for travel companies, explains the fundamentals of how search engines like Google work, and shares some very practical tactics on how the tourism industry can improve their Google rankings through good SEO. Special thanks to my references... in order of appearance :) Google Basics https://www.google.com/analytics/ https://analytics.google.com/analytics/academy/ https://www.google.com/webmasters/ http://www.google.co.za/business/ https://www.reachlocal.com/sites/default/files/ondemand/attachments/reachlocal_5in15_webinar_5_google_my_business_basics_that_get_you_found.pdf Tech http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/ https://springnest.com https://search.google.com/search-console/mobile-friendly https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html https://www.bluecorona.com/case-studies/https-seo Keywords https://www.link-assistant.com/news/landing-page-optimization.html https://adwords.google.com/KeywordPlanner http://www.keyword.io/ https://www.quicksprout.com/university/how-to-use-the-keyword-planner-for-adwords/ Links https://support.google.com/webmasters/answer/66356?hl=en https://www.majesticseo.com https://moz.com/products/pro/seo-toolbar Content https://moz.com/blog/how-to-rank https://www.slideshare.net/samuelscott/how-to-integrate-pr-into-seo-strategy https://moz.com/blog/how-to-create-content-that-keeps-earning-links https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html Secret Ingredients https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ Extra Bonus - Free Online Course https://skl.sh/moz