1. Empathy Map
Go to school, get your degree, get a job. Does this traditional path from
education to employment make sense today for the hundreds of millions of
learners around the world?
Discovery Team
Andrés León
Panama
E-mail: andres21.leon@gmail.com

2. Stakeholder
Interviewee: Monica Lewinsky
• 20 year old university student.
• Works at the same time she studies.
• Studies Marketing
• She loves art that involves the body as a way of expression
• She loves risks
• She wants to leave a legacy n the world
• She founded the official dancing group of her school and leaded
them to their championship victory at the age of 15
• She is half way through her college career
• She feels privileged by the teaching of her mother and father.

3. SAY
• Working and studying is an unexpected challenge
• She wanted to be a phsycologist
• She sometimes doesn’t understand why spend so much time inside a
clasroom when everyone says experience outside teaches you the
best.
• She says her teachers background gives them hope about the future
and helps them validate what they are going to be teached.
• She says that a mentor that helps her keep track and guidance
through her development is very important.
• I want to leave a legacy in the word not stay inside a classroom.
• I’m great at economics! But that doesn’t mean i should spend the
rest of my life doing that.

4. Think
• At the beginning she thought it was studying and then working. Not
both at the same time.
• She thinks marketing is related to her passions and can also generate
good incomes.

5. Feel
• Monica sometimes feels she knows everything and sometimes
doesn’t know anything at all.
• She feels university didn’t guide in the critical moment she was
choosing her path (career) nor guided her through the escence of the
available careers.
• She feels stressed about the lack of organization of the institution
(paperwork and activities)
• She feels she doesn’t understand why studying if the teacher doesn’t
know how to teach, is not well prepared or is not motivated.
• She values more the process of discovering than receiving
information with instructions and limitations.
• It’s frustrating to regret halfway through your decisions, changing
your passion or choosing another option. It feels more like a failure
than pivoting to a better decision.
• Sometimes she wishes she had more time to do other things she
needs and wants to do.
• A great transition consists of your attitude towards it

6. Do
• She works and studies at the same time
• She believes her father is a great example and mentor and an
important stakeholder to guide her to success.
• Her motivation during learning is determined by the teacher and its
preparation, motivation and his or her attitude towards teaching.
• She likes to take risks (moving to the U.S. to complete her studies.)
• She searches for examples that can work as a guide to success.

7. Insights
• An inflection point in her life, that opened her eyes was thanks to her
teacher who allowed her to use internet, opinions, discussions and
let them create their own projects as a key fundamental for learning.
• She wants to leave a legacy
• A mentor of confidence to talk with is important, not just a teacher.
Someone who has a background, attitude and motivation.
• The education system needs to adapt to the changing environment.
It needs more flexibility.

8. Carolina Oliva a 20 year old,
risk taker, self motivated
woman is about to take a leap
of faith by completing her
studies in another country
Validate her
learnings and
experiences with
people of example or
that can talk to…
The market is too
uncertain and there is
no right answers nor
time to be wasted.
PROBLEM STATEMENT
Because…Needs a way to…Stakeholder