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1. www.AndreaVahl.com
@AndreaVahl

2. About me
• Social Media Coach, Strategist and Speaker
• Co-author of Facebook Marketing All-in-One for Dummies
• Community Manager for Social Media Examiner
• Grandma Mary

4. If you only remember one thing…
• Drive social traffic to your e-mail optin
– Free giveaway
– Newsletter Signup
– Contest
– Webinar
• Social will change – Email is yours!

5. Understanding
● Microblog – 140 characters – big chat room
● Following and followers
● Embed urls – drive traffic to your blog
● Instant contact – talk to anyone
● Mobile friendly

9. Twitter Terms
 @AndreaVahl – public message sent from one person
to another. Anyone who follows you and the other
person will see your post
 DM – Direct message – private message sent from one
user to another
 # Hashtag – a way to separate out a conversation
between a lot of people – like a chat room

10. Twitter Terms (cont.)
 RT – Retweet. If you like something someone said,
you can retweet it.
 Be nice, give someone extra publicity.
 Followers find you through retweets
 Interesting posts = retweetable
 Tweetup – meeting Twitter friends face-to-face

11. More on Hashtags

12. Hashtag uses
• Conferences/Events
• Topics
• Twitter chats
• Fun
• Can be anywhere in
the tweet

13. Best Practices
 Start a Conversation
 Offer Value
 Promote Others – think 80-20 rule
 Be regular
 Have goals
 Measure

15. Have a conversation

16. Watch your Mentions

17. Give someone props

18. How to Build an Engaged Following
 Not just about the numbers
 Talk to people
 Retweet
 Lists
 Participate in Tweetchats

19. Followers vs. Following
• Followers see what you say
• When you follow someone, you see what they say (titled
“Following”)
• Start following people, ~50% follow back
• Keep the numbers close
– Up to 5000 following, need to have a good amount of followers
to go beyond that
• When you put the @mention at the beginning of the tweet,
only people who follow BOTH accounts see the tweet

22. Make your own Twitter Lists

23. Twitter Lists
• Local people
• People you’ve met in person
• People you’ve met at an event
• Customers (make Private)
• People who you interact with more

24. Twitter Tools
 search.twitter.com – great search tool – use the Advanced Search to go in
depth
 Hootsuite.com – web-based application that sorts out your followers, does
searching and makes retweeting easier (also can update Facebook)
 Tweetdeck.com – desktop app similar to Hootsuite
 Commun.it – helps you find influencers to follow
 Tweepi – Follow and unfollow people
 Bufferapp – schedule tweets easily

25. twitter.com/
search-
advanced

27. Hootsuite

28. Hootsuite Lists

29. What to Measure
Follower Growth
Traffic
Signups
Sales

30. Follower Growth

31. Measure
Traffic

32. Google Analytics

33. Measuring Signups and Sales
• Google Analytics Goals
• Ask “Where did you hear
about us?”

34. Don’t forget
• Create a system
• Drive to e-mail optin
• Have fun!

35. Go Further!
• How to Use Twitter to Grow Your Business
– In-depth step by step resource
– Growing your Following
– Tracking tools
– Twitter Strategy plan
– Extended Hootsuite tutorial
• ONLY $7!
www.AndreaVahl.com/twitterbook