Are you getting customers from Facebook?” Did you know: * Canadians spend more time online than anybody else – average of 45.3 hrs/month * And we love Facebook: half of Canadian Facebook users log in at least once a day. * People using Facebook on mobile devices check their Facebook as much as 20 times per day. *Every demographic is represented on Facebook Can your business afford NOT to be on Facebook too? However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.

1. Getting Customers from
Facebook
Build a Facebook following and then convert
that following into sales

2. “Marketing is getting people
who have a specific need or
problem to know, like, and
trust you.”
John Jantsch, Duct Tape
Marketing

3. Agenda
● What is social media and why it works
● Four Principles of social media marketing
● Personal Profile vs Page vs Groups
● Customizing your page
● What to post
● Insights
● Facebook Advertising

4. Traditional (old) media & marketing

5. Social (new) Media

6. What is Social Media?
• Networking via the
internet instead of in
person
• Building relationships
with individuals

7. Why Does Social Media Marketing Work?
The old marketing adage the Rule of Seven

8. Why Does Social Media
Marketing Work?
• Give people the chance
to get to know, like and
trust you.
• Should be part of an
overall marketing plan

9. Social Media Marketing Stats
● Canadians spend more time online than
anybody else – average of 45.3 hrs/month
● About 46% of people use social media when
making a purchase decision
● 90% of consumers find custom content
useful. 78% believe organizations providing
custom content are interested in building
good relationships with them.

10. Four Principles of Social Networking
• Forget about the technology and
remember you are connecting with people.
• Never say or do anything online you wouldn’t
say or do in person or by phone
• Treat others how you want to be treated
• Basic networking rules apply

11. Four Principles of Social Networking
• Focus on “know-like-trust” factor
• Give people a chance to know who you are as a
business and as a person
• Showcase your knowledge and expertise
• Relationship first, selling second
• Be helpful and genuine
• Share the love

12. Four Principles of Social Networking
• Make sure your social media brand
matches your overall business brand.
• If you wouldn’t show up in shorts & a
t-shirt to meet your client, don’t wear
that in your profile photo
• Be crystal clear about your Unique Selling
Proposition (USP)
• Build trust by being consistent across all
marketing media

13. Four Principles of Social Networking
• Have Goals – Know How To Measure
Success - you may have more than one
• Number of followers?
• Increased sales?
• Increased traffic on your website?
• Number of new threads, conversations or
comments?
• Make one of your goals to get people to your
website or onto your email list

14. • Launched February 2004
• More than 1.15 billion users
• 699 million users log in at least once
each day
• 70% of users access Facebook on
their mobile device
• Owns Instagram & WhatsApp

15. Marketing with Facebook
Three main ways to use Facebook:
• Personal Profile
• A Group
• A Page

16. Groups vs Pages
Groups
• No Google/SEO
• Linked to your profile
• No Custom URLs
• More control over who
joins
• Less customizable
• All posts show up on
the Group’s timeline
Pages
• Fully indexed by Google
• Choose if linked to profile
• Custom URL
• Anyone can “Like”
• More customizable
• Other people’s posts don’
t appear in the main
timeline

19. When designing your Facebook page cover and thumbnail
think about how they’ll look on a desktop and mobile
device. Use inspiration from other pages.

21. Notice the consistent use of colour in all the images on this page -
great branding

22. The images for the tabs are eye-catching

23. Change your cover photo to promote events, new products or
news. Your thumbnail should rarely change.

24. How does your thumbnail photo look in the
newsfeed or on a mobile device?

26. Have a “call to action” in your cover photo then include a link in the
photo description

27. Adding Custom Tabs
https://apps.facebook.com/static_html_plus/

28. Adding Custom Tabs
The Static HTML app includes videos with
instructions to help you through

29. Adding Custom Tabs

30. Like-gate your tabs
https://apps.facebook.com/static_html_plus/

31. Adding Custom Tabs
https://apps.facebook.com/static_html_plus/

32. https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages
Com
ing soon

33. What to post on Facebook

34. What to post on Facebook

35. What to post on Facebook

37. Graph search can help you
topics that interest your fans.
It can also tell you what other
pages they like.
Use this information to decide
what types of content to post
and even where to advertise.

38. What to post on Facebook

39. What to post on Facebook

40. Adding a “call to action” can
increase engagement. Keep
your CTA simple.
“Click LIKE if you agree” is
good.
“Tell us how the federal
government can fix the
economy” is bad. It’s too
time consuming to answer
so most people won’t.

41. What to post on Facebook
● Create a list of topics - at least 10
○ 6 or 7 should be related to your niche
■ When posting about your niche, don’t just
talk about your business. Share news,
photos and information that is interesting
○ 3 or 4 should be other topics from graph search
● Don’t be afraid to get personal
● Mix up content - photos, links, videos, comments
● Occasionally post promotional posts
● Several times a day - 2 to 5 times a day

42. What to post on Facebook
● Batch creation -
spend a chunk of
time once a week
to create your posts
● Post-date updates
● Reply to comments
in real time if
possible.

43. Insights
● Use Facebook Insights to monitor your activity
● Use it to measure if you’re achieving your goals,
what types of content are creating engagement,
who is connecting to you.

51. Facebook Advertising

52. Facebook Advertising

53. Facebook Advertising

56. Facebook Advertising
Keys to success with Facebook advertising:
• Target Your ads – age, gender, location,
marital status, interests, other keywords.
• Images attract attention
• Test. Test. Test.
• Monitor results
• Use info for next campaign

57. Time Saving Tips
● Don’t try everything
● Schedule time
● Create multiple posts at once
● Use a tool like Hootsuite.com or Bufferapp.
com to manage your social media
● Repurpose content
● Use Feedly.com to find things to share

58. Click here to get free training
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59. Connect with Andrea
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