Latest trend in eco and Bio Packaging for fresh foods. Facts, trends and future opportunities.

1. Eco-friendly Packaging...
YES WE CAN
Protective atmosphere solutions, optimal fresh food products
preservation, attractive presentation and not only … a journey
between reality and false myths, but mainly a focus on industrial
opportunities intended to revolutionize the sector and to assure a
sustainable future.
Rimini, - 9th June 2010
Packology Exhibition - “Eco-friendly PACKAGING” convention
Andrea Sentimenti │ Chief Marketing Officer │
Gruppo Fabbri S.p.A.

2. Packaging is a fundamental “asset” of the modern
economy and a it is a pillar for our current style of life
It plays an essential role in the development
of the modern society
It represents an economic sector of absolute
value
Global Packaging Market 2009
($ billion)
Sector
Flexibles
2009p
135
- Flexible plastics
IT PROTECTS
IT COMMUNICATES
86
- Flexible foil
13
35
•It assures the
•It spreads and
- Flexible paper
protection
•It enables a
distribution on time
•It assures an efficient
commercialization
•It preserves qualities
and features
•It assures the hygiene
transmit information
•It assures
recognizability.
•It often determines
the product identity
•It makes the brand
more valuable
Rigid plastics
124
Board
195
Metal
93
Glass
43
Others
35
Source: Pira International L.t.d.
Total
618
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3. There is real progress only if it ensures sustainable
development and harmony with the world
It is 'real sustainability' only if it meets
three FUNDAMENTAL CONSTRAINTS
THE FOUNDATIONS FOR THE CREATION
OF AN ECO-FRIENDLY PACKAGING
•It meets the needs of society
•It respects the environment
•It creates economic value
• Packaging is a value, pollution is the result of
its improper management/design.
• Packaging is a value for the society only if in
harmony with the concepts of environmental
sustainability.
• Sustainability is achieved through an effective
technological development and innovation
throughout the entire supply chain.
• The help from all those involved in the process
is needed, non one excepted
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4. Bio-plastics are an excellent example of eco-friendly
packaging
Bio-plastics are an excellent response to the need for sustainable packaging.
They are used in many successful applications (e.g. recyclable shoppers...).
Current production capacity covers less than 0.5% of annual global demand
DISADVANTAGES
•Higher cost compared to
traditional plastics
•Limited availability of
composting devices
•Not educated consumer
•Reduced production
volumes
Source: Pira International L.t.d. – European Bioplastics
ADVANTAGES
• Compostable
• Obtained from renewable
sources
• Performance similar to
traditional plastics
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5. Only careful design and constant innovation ensure a
sustainable packaging
•Define a
concept that
creates real
value
•Analyze the
CONCEPT DESIGN
•Search functionality
•Enhance the product and
not the packaging
•Cost and benefits
analysis focusing on LCA
•Engage the supply chain
END OF LIFE
•Create value by finding a
new scope:
⁻ Re-use, recycling
⁻ Incineration
•Optimize the collecting
and disposal process
entire life cycle
for packaging
•Optimize any
step of the
process
•Avoid suboptimization
DEVELOPMENT
•Resources and raw
materials optimization
•Production efficiency and
environment protection
focus
USAGE
•Optimize functionality
and performances
•Minimize consumption
of packaging per
product packed unit
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6. A real example of eco-friendly packaging
The design of a success story
CONCEPT
END OF LIFE
•Fresh food packaging with stretch
•Energy generation through the
film
•Food functional protection
•Food organoleptic and sensorial
qualities preservation
•Maximum product visibility and
freshness promoting
•Shelf life included between 4 and 6
days
USAGE
incinerating process
•Recycling and re-use for non-food
applications
•Industrial composting
•Packaging inside the sales point PRODUZIONE
•Efficient manufacturing processes
•Recycling/re-use of production
scraps
•ISO 14001 Environmental
certification
•EMAS certified productive ecosustainability
minimizing supply chain
•Technology: “Elixa®” wrapper
⁻ Electronic selection of
packaging program
⁻ Use of a single film reel for
any tray size
•Reducing packaging consumption
per unit of packaging
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7. A real example of Eco-friendly packaging - The creation of a
constant environmental value in the course of time
1995 - Film PVC - KOEX
Utility
Environmental
Benefit
2011 - Film PLA stretch
• High stretchable
Characteristic
2009 - Film PEX
• Polyolefin-based stretch
• The first stretch film for
multilayered film
• Suitable for “Elixa®”
technology, with 4-way
film stretch
film
• “Elixa®” technology
• Superior brilliancy
• Optimal permeability to
water steam
• Using a single film reel it • Low density film
packs any product
• A single film reel of 230
• With a film reel width of
or 210 mm vs. 280 mm
280 mm replaces film
reels with width from
300 to 500 mm.
• Reduced supply impact
• Lower packaging
consumption for single
pack
• Environmental impact
reduced up to 40%
automatic use with
“Elixa®” technology
• Industrially composting
• Obtained from materials
currently used
• It wraps products even
without tray
• Optimal shelf life
of completely renewable
source
• Can be used with low
density Naturalbox®
trays in XPLA
• Lower material
• A complete “Bio”
consumption for single
pack
• Lower product waste
• Tray elimination
• Environmental impact
reduced in the excess of
20%
packaging solution in
which anything can be
directly composed,
producing humus, water
and CO2
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8. Eco-friendly packaging for fresh food packaging in Protective
Atmosphere - an INNOVATIVE concept
CONCEPT
• Fresh food packaging in PROTECTIVE
ATMOSPHERE
• Food functional protection with gas
barrier materials
• Food organoleptic and sensorial
qualities preservation
• “Trayseal” technology
• Shelf life included between 6 and 10
days
PRODUCTION
•Tray in X-PLA – LD “Naturalbox®”
•Laminated tray with rigid PLA to
offer suitable gas barrier properties
•“Closing” film in PLA barrier with
SIOX
END OF LIFE
•Industrial composting
•Complete materials recovery and
introduction in the environmental
cycle
USAGE
•Industrial packaging
•High efficiency packaging machines
such as XPEED®
•Proper ratio between the product
volume and gas mixture
•Shelf life suitable to assure an
effective placement of the product
on the GDO shelves
•Supply optimization with product
delivery every 3 days
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9. Eco-friendly packaging for fresh food packaging in Protective
Atmosphere - ZERO ENVIRONMENTAL IMPACT
Packaging Eco-compatibile per il confezionamento di alimenti
freschi in Atmosfera Modificata
Characteristic
• Low density Tray in XPLA – Laminated with rigid PLA
• “Closing” film in rigid and transparent PLA “barrier” with SIOX
• High efficiency traysealer of the Xpeed family
• Suitable space in the package to assure an optimal ration between the product
volume and the gas volume
• Packaging made with all the composing materials, obtained through raw materials
Utility
Environmental
Benefit
deriving from renewable sources
• Productive efficiency - lower gas and energy consumptions
• Effective bacteriostatic action of the protective gas mixture
• Real extension of the food product “shelf life”
• Food quality and organoleptic properties guaranteed till date of expiry
• Completely industrially compostable packaging, disposable in the waste collection of
the damp
• Reduction of unsold product and minimization of waste food
• Effective supply chain management by reducing the environmental impact of
transport
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10. Andrea Sentimenti │ Chief Marketing Officer
Gruppo Fabbri S.p.A.
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