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Lo scenario del mobile in Italia e il suo futuro 
+Andrea Pernici 
@andreapernici 
{ mi trovi anche sul SEO Blog gt} 
#AWC...
Google Confidential and Proprietary 
Agenda 
EuropeanDigital Landscape–Gennaio/Febbraio 2014 
1 
2 
Dati AudiwebNielsen –N...
Qualchenumerosul2014 
Da Gennaioa Dicembre
European Digital Landscape 
@wearesocialit 
EdizioneGennaio/Febbraio2014 
http://www.slideshare.net/wearesocialsg/social-d...
Non ci battequasi nessuno
In Italia ci sonopiùcontrattimobile chepersone 
97MLN 
61MLN
Il tempo spesoin media da mobile suinternet dagliitalianiognigiorno 
2 ore 
13 minuti
Utentimobile cheusanoisocial tramitel’applicazione 
46%
Utentimobile checercanoinformazionilocali 
92%
Utentimobile checercanoprodotti 
84%
Utentimobile cheacquistanovia smartphone 
30%
Mobile Overview Report 
Scientiamobile–Luglio/Settembre2014 
http://data.wurfl.io/MOVR/pdf/2014_q3/MOVR_2014_q3.pdf
TIPI DI DISPOSITIVO feature phone/smartphone/tablet 
DIMENSIONE DEGLI SMARTPHONE 
PRODUTTORI DEI DISPOSITIVI tablet/smartp...
BROWSER: 
POCA FRAMMENTAZIONE 
OS: 
GRANDE FRAMMENTAZIONE
DISPOSITIVI?
10 x 2538 
= 
25380 
DISPOSITIVI?
10 x 2538 
= 
25380 
DISPOSITIVI?
StatCounter 
Ottobre2014 
http://gs.statcounter.com/
BROWSER: 
POCA FRAMMENTAZIONE 
ANCHE IN ITALIA
DATI STATCOUNTER 
Uso dei motori di ricerca Ottobre 2014 
IL ROSSO È OVVIAMENTE BINGGOOGLE 
97.09% 
MOBILE 
94.02% 
DESKTOP
DATI STATCOUNTER 
Uso dei motori di ricerca Ottobre 2014 
IL ROSSO È OVVIAMENTE BINGGOOGLE 
97.09% 
MOBILE 
94.02% 
DESKTO...
DatiAudiwebNielsen 2014 
@audiweb_it 
IAB Forum –Novembre2014 
http://www.slideshare.net/Audiweb/iab-forum2014-audiwebgasp...
GliItalianicon accessoa Internet 
40 
MILIONI
Gliaccessia Internet tramitesmartphone in due anni 
+69,5%
Gliaccessia Internet tramitetablet in due anni 
+310%
Gliutentichenaviganonelgiornomedio 
21,2 
MILIONI
Gliutentichenaviganoda smartphonenelgiornomedio 
15 
MILIONI
Spaghetti “Staz” 
Google Analytics -Dicembre2014
NEWS/SCIENZAversione mobile assente 
Venerdìore 22 circa 
Venerdì-Sabato-Lunedì 
14MLN SESSIONI MENSILI 
Sabatoore 13 circ...
TURISMO/OFFERTEversione mobile responsive 
Venerdì-Sabato-Lunedì 
400K SESSIONI MENSILI 
Venerdìore 22 circa 
Sabatoore 13...
EDITORIA GENERALISTAversione mobile specifica 
Venerdì-Sabato-Lunedì 
22MLN SESSIONI MENSILI 
Venerdìore 22 circa 
Sabatoo...
CINEMA/EDITORIAversione mobile assente 
Venerdì-Sabato-Lunedì 
1MLN SESSIONI MENSILI 
Venerdìore 22 circa 
Sabatoore 13 ci...
TURISMO/EDITORIAversione mobile assente 
Venerdì-Sabato-Lunedì 
120K SESSIONI MENSILI 
Venerdìore 22 circa 
Sabatoore 13 c...
Sabatoore 13 circa 
COMMUNITY/ITversione mobile specifica 
Venerdì-Sabato-Lunedì 
600K SESSIONI MENSILI 
Venerdìore 22 cir...
TURISMO/PAversione mobile responsive 
Venerdì-Sabato-Lunedì 
60K SESSIONI MENSILI 
Sabatoore 13 circa 
Venerdìore 22 circa...
EDITORIA/SPORTversione mobile responsive 
Venerdì-Sabato-Lunedì 
40K SESSIONI MENSILI 
Sabatoore 13 circa 
Venerdìore 22 c...
NEWS/SCIENZAapplicazione android 
App Smartphone 
Martedì appmobile+tablet 
128MLN SESSIONI MENSILI 
App Tablet 
Lunedìore...
Internet adv–Investimenti 
rielaborazione IAB su dati Nielsen e PoliMi 
http://www.iabforum.it/images/agenda/Marzan_Dal_Sa...
http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
Il futurodel mobile? 
Non è ilmobile
È ilcontenuto 
Non ildispositivo
Il buoncontenutotrascendeildispositivo 
“
contenuto 
chesiadatta
contenuto 
chesiadatta
contenuto 
chesiadatta
contenuto 
chesiadatta
contenuto 
chesiadatta 
un giorno, chissà, permetteràdi navigare
contenuto 
chesiadatta 
un giorno, chissà, permetteràdi navigaree eseguirele ricettedal vostrositopreferito
contenuto 
chesiadatta 
un giorno, chissà, compreremoivestitidirettamentedall’armadio
contenuto 
chesiadatta 
http://adwords.blogspot.it/2014/11/richer-mobile-shopping.html
contenuto 
chesiadatta
contenuto 
chesiadattahttps://google.github.io/physical-web/
The number of smart devices is going to explode, and the assumption that each new device will require its own application ...
You don't get to decide which device people use to go on the internet. They do. 
“ 
Karen Mcgrane
Google non osservaimmobile e noidobbiamoessereprontia sfruttareogninovitànelpiùbreve tempo possibile. 
“ 
enon solo
intelligente
CONTENUTO 
intelligente
food for thought
Lo scenario del mobile in Italia e il suo futuro 
+Andrea Pernici 
@andreapernici 
{ mi trovi anche sul SEO Blog gt} 
#AWC...
Lo scenario del mobile in italia e il suo futuro
Lo scenario del mobile in italia e il suo futuro
Lo scenario del mobile in italia e il suo futuro
Lo scenario del mobile in italia e il suo futuro
Lo scenario del mobile in italia e il suo futuro
Lo scenario del mobile in italia e il suo futuro
Lo scenario del mobile in italia e il suo futuro
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Lo scenario del mobile in italia e il suo futuro

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#AWCS2014 Una presentazione sui numeri della crescita mobile per il 2014 e il futuro prossimo della mobilità.

Veröffentlicht in: Mobil
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Lo scenario del mobile in italia e il suo futuro

  1. 1. Lo scenario del mobile in Italia e il suo futuro +Andrea Pernici @andreapernici { mi trovi anche sul SEO Blog gt} #AWCS2014 | it.adwords-community.com
  2. 2. Google Confidential and Proprietary Agenda EuropeanDigital Landscape–Gennaio/Febbraio 2014 1 2 Dati AudiwebNielsen –Novembre 2014 3 MOVR Scientiamobile–Luglio/Settembre 2014 4 StatCounter–Ottobre 2014 5 Spaghetti "Staz" GA –Dicembre 2014 6 Internet Advertising -Investimenti 7 Visione sullo scenario futuro
  3. 3. Qualchenumerosul2014 Da Gennaioa Dicembre
  4. 4. European Digital Landscape @wearesocialit EdizioneGennaio/Febbraio2014 http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-europe
  5. 5. Non ci battequasi nessuno
  6. 6. In Italia ci sonopiùcontrattimobile chepersone 97MLN 61MLN
  7. 7. Il tempo spesoin media da mobile suinternet dagliitalianiognigiorno 2 ore 13 minuti
  8. 8. Utentimobile cheusanoisocial tramitel’applicazione 46%
  9. 9. Utentimobile checercanoinformazionilocali 92%
  10. 10. Utentimobile checercanoprodotti 84%
  11. 11. Utentimobile cheacquistanovia smartphone 30%
  12. 12. Mobile Overview Report Scientiamobile–Luglio/Settembre2014 http://data.wurfl.io/MOVR/pdf/2014_q3/MOVR_2014_q3.pdf
  13. 13. TIPI DI DISPOSITIVO feature phone/smartphone/tablet DIMENSIONE DEGLI SMARTPHONE PRODUTTORI DEI DISPOSITIVI tablet/smartphone DATI EUROPA tablet smartphone
  14. 14. BROWSER: POCA FRAMMENTAZIONE OS: GRANDE FRAMMENTAZIONE
  15. 15. DISPOSITIVI?
  16. 16. 10 x 2538 = 25380 DISPOSITIVI?
  17. 17. 10 x 2538 = 25380 DISPOSITIVI?
  18. 18. StatCounter Ottobre2014 http://gs.statcounter.com/
  19. 19. BROWSER: POCA FRAMMENTAZIONE ANCHE IN ITALIA
  20. 20. DATI STATCOUNTER Uso dei motori di ricerca Ottobre 2014 IL ROSSO È OVVIAMENTE BINGGOOGLE 97.09% MOBILE 94.02% DESKTOP
  21. 21. DATI STATCOUNTER Uso dei motori di ricerca Ottobre 2014 IL ROSSO È OVVIAMENTE BINGGOOGLE 97.09% MOBILE 94.02% DESKTOP Da console Google ha “solo” il 91%
  22. 22. DatiAudiwebNielsen 2014 @audiweb_it IAB Forum –Novembre2014 http://www.slideshare.net/Audiweb/iab-forum2014-audiwebgasperini251114
  23. 23. GliItalianicon accessoa Internet 40 MILIONI
  24. 24. Gliaccessia Internet tramitesmartphone in due anni +69,5%
  25. 25. Gliaccessia Internet tramitetablet in due anni +310%
  26. 26. Gliutentichenaviganonelgiornomedio 21,2 MILIONI
  27. 27. Gliutentichenaviganoda smartphonenelgiornomedio 15 MILIONI
  28. 28. Spaghetti “Staz” Google Analytics -Dicembre2014
  29. 29. NEWS/SCIENZAversione mobile assente Venerdìore 22 circa Venerdì-Sabato-Lunedì 14MLN SESSIONI MENSILI Sabatoore 13 circa Lunedìore 8:50 circa Lunedìore 18 circa
  30. 30. TURISMO/OFFERTEversione mobile responsive Venerdì-Sabato-Lunedì 400K SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 8:50 circa Lunedìore 18 circa
  31. 31. EDITORIA GENERALISTAversione mobile specifica Venerdì-Sabato-Lunedì 22MLN SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 9 circa Lunedìore 18 circa
  32. 32. CINEMA/EDITORIAversione mobile assente Venerdì-Sabato-Lunedì 1MLN SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 9 circa Lunedìore 18 circa
  33. 33. TURISMO/EDITORIAversione mobile assente Venerdì-Sabato-Lunedì 120K SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 9 circa Lunedìore 18 circa
  34. 34. Sabatoore 13 circa COMMUNITY/ITversione mobile specifica Venerdì-Sabato-Lunedì 600K SESSIONI MENSILI Venerdìore 22 circa Lunedìore 9 circa Lunedìore 18 circa
  35. 35. TURISMO/PAversione mobile responsive Venerdì-Sabato-Lunedì 60K SESSIONI MENSILI Sabatoore 13 circa Venerdìore 22 circa Lunedìore 9 circa Lunedìore 18 circa
  36. 36. EDITORIA/SPORTversione mobile responsive Venerdì-Sabato-Lunedì 40K SESSIONI MENSILI Sabatoore 13 circa Venerdìore 22 circa Lunedìore 9 circa Lunedìore 18 circa
  37. 37. NEWS/SCIENZAapplicazione android App Smartphone Martedì appmobile+tablet 128MLN SESSIONI MENSILI App Tablet Lunedìore 18 circa
  38. 38. Internet adv–Investimenti rielaborazione IAB su dati Nielsen e PoliMi http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
  39. 39. http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
  40. 40. http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
  41. 41. Il futurodel mobile? Non è ilmobile
  42. 42. È ilcontenuto Non ildispositivo
  43. 43. Il buoncontenutotrascendeildispositivo “
  44. 44. contenuto chesiadatta
  45. 45. contenuto chesiadatta
  46. 46. contenuto chesiadatta
  47. 47. contenuto chesiadatta
  48. 48. contenuto chesiadatta un giorno, chissà, permetteràdi navigare
  49. 49. contenuto chesiadatta un giorno, chissà, permetteràdi navigaree eseguirele ricettedal vostrositopreferito
  50. 50. contenuto chesiadatta un giorno, chissà, compreremoivestitidirettamentedall’armadio
  51. 51. contenuto chesiadatta http://adwords.blogspot.it/2014/11/richer-mobile-shopping.html
  52. 52. contenuto chesiadatta
  53. 53. contenuto chesiadattahttps://google.github.io/physical-web/
  54. 54. The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn't realistic. “ The PhysicalWeb
  55. 55. You don't get to decide which device people use to go on the internet. They do. “ Karen Mcgrane
  56. 56. Google non osservaimmobile e noidobbiamoessereprontia sfruttareogninovitànelpiùbreve tempo possibile. “ enon solo
  57. 57. intelligente
  58. 58. CONTENUTO intelligente
  59. 59. food for thought
  60. 60. Lo scenario del mobile in Italia e il suo futuro +Andrea Pernici @andreapernici { mi trovi anche sul SEO Blog gt} #AWCS2014 | it.adwords-community.com

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