The challenges of promoting academic libraries and reference

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Andrea Mullen

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[object Object],[object Object],[object Object],-has more than 70 undergraduate majors and 60 graduate majors

Brooklyn College Library Holdings in the library include: -1.5 million volumes -45,000 serials -43,000 electronic serials -40,000 electronic books -technologically advanced

Now, what did I do? Interlibrary loan Reference Desk Working on various projects

Data: College Students Today (And how to reach them)

College Students and Social Media ,[object Object]

What Does this Mean? ,[object Object],[object Object],[object Object]

Proactive Marketing Could be used to promote Question Point services

Edible Book Contest University of Illinois at Urbana-Champaign To Grill a Mockingbird Frank in Stein Candied Voltaire The Malted Falcon

What the Brooklyn College Library may want to market

Use the two outlets to announce: -Changes in library hours, closures of certain areas at the library -Availability of chat reference services to BC students -Happenings at the library such as events and tutorials -Librarian recommendations on Web 2.0 tools such as CaptureFox -Publications from library staff -Answering questions through Facebook chat, Facebook message

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The challenges of promoting academic libraries and reference

1. Promoting Academic Libraries and Reference Services Andrea Mullen LIS 698, Seminar and Practicum, Spring 2011 Dr. Tula Giannini

4. Brooklyn College Library Holdings in the library include: -1.5 million volumes -45,000 serials -43,000 electronic serials -40,000 electronic books -technologically advanced

5. Now, what did I do? Interlibrary loan Reference Desk Working on various projects

7. Data: College Students Today (And how to reach them)

9. Twitter is also gaining in popularity

10.

11. Proactive Marketing Could be used to promote Question Point services

12. Edible Book Contest University of Illinois at Urbana-Champaign To Grill a Mockingbird Frank in Stein Candied Voltaire The Malted Falcon

13. What the Brooklyn College Library may want to market

14. Use the two outlets to announce: -Changes in library hours, closures of certain areas at the library -Availability of chat reference services to BC students -Happenings at the library such as events and tutorials -Librarian recommendations on Web 2.0 tools such as CaptureFox -Publications from library staff -Answering questions through Facebook chat, Facebook message

The challenges of promoting academic libraries and reference

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