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Il Lean Canvas: imparare
a vedere l’intero progetto
nella prospettiva del cliente
Ash
Maurya,
inventore
del Lean
Canvas
Andrea
De Muri, il
vostro “prof”
di oggi
Il “Lean Canvas”
PROBLEM SOLUTION UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CUSTOMER
SEGMENTS
KEY METRICS CHANNELS
REVENUE...
“People don’t want to buy a quarter inch
drill. They want a quarter-inch hole.”
Problem/Solution fit
PROBLEM SOLUTION UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CUSTOMER
SEGMENTS
KEY METRICS CHANNELS
REV...
Product/Market fit
PROBLEM SOLUTION UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CUSTOMER
SEGMENTS
KEY METRICS CHANNELS
REVEN...
Problem/
Solution Fit
Esiste un bisogno e dei potenziali clienti?
Fase 1
Alla base di ogni prodotto ci deve
essere un problema da risolvere
(visto con gli occhi di un cliente)
Qual’è il
problema?
Rischio N°1: costruire qualcosa
che nessuno vuole!
Prezzi degli alloggi online
Hotel lasciano sconnessi dalla
cultura locale
Non esiste modo di prenotare
una stanza da un lo...
Quali sono le
alternative?
Chi sono i competitors?
Abbiamo i riferimenti giusti?
Perchèle soluzioni alternative?
Chi è il
cliente?
Esiste davvero?
Sappiamo come vive,
cosa vede,
come pensa,
come si sente?
Unique Value
Proposition
Proviamo questa UVP!
Per i clienti che hanno
un certo tipo di
problema, il nostro
prodotto XYZ fornisce i
seguenti benefic...
Descrivete la
soluzione
Cosa fa il vostro prodotto?
Aggiungete solo le
cose che risolvono
problemi
Non perdetevi
sulle features!
Problem/Solution fit
PROBLEM SOLUTION UNIQUE VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CUSTOMER
SEGMENTS
KEY METRICS CHANNELS
REV...
Product/
Market FitAbbiamo costruito qualcosa che la gente vuole?
Fase 2
Channels
Come raggiungerete il
cliente?
Come vi promuoverete?
La Customer Acquisition
I margini
rispecchiano le
ambizioni?
Quali sono i costi
del progetto?
Chi paga chi?
Quanto?
Ci sono abbastanza soldi?
Come misuro
la bontà del
progetto?
Traction: dimostra con i
fatti (o i numeri) che il
progetto
funzionerà
Engine of growth
Cosa vi rende
unici e
inimitabili?
Unfair advantage
Non siete voi a definirlo
Ma almeno verificate di
saperne qualcosa!
Product/Market Fit
PROBLEM SOLUTION UNIQUE VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CUSTOMER
SEGMENTS
KEY METRICS CHANNELS
REVEN...
Fase 3
I Canvas sono dei
linguaggi che aiutano a
presentare il progetto e
vedere le diverse prospettive
Mettendo tutto
assieme…
Indice Pitch in 10 pagine
?
Indice Pitch in 10 pagine
Unique Value
Proposition
Il Problema
La Soluzione
Dimensione
Mercato
Business Model
Unfair
Advan...
Indice Pitch in 10 pagine
Elevator Pitch
Il PROBLEMA
La Soluzione
Dimensione
Mercato
Business Model
Tecnologia
I competito...
…
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
Learning to pitch with the Lean Canvas
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Learning to pitch with the Lean Canvas

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How to use the Lean Canvas to brainstorm your idea and pitch it

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Learning to pitch with the Lean Canvas

  1. 1. .
  2. 2. Il Lean Canvas: imparare a vedere l’intero progetto nella prospettiva del cliente
  3. 3. Ash Maurya, inventore del Lean Canvas Andrea De Muri, il vostro “prof” di oggi
  4. 4. Il “Lean Canvas” PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS KEY METRICS CHANNELS REVENUESCOSTS PRODOTTO MERCATO Ash Maurya – Running Lean
  5. 5. “People don’t want to buy a quarter inch drill. They want a quarter-inch hole.”
  6. 6. Problem/Solution fit PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS KEY METRICS CHANNELS REVENUESCOSTS PRODOTTO MERCATO Ash Maurya – Running Lean
  7. 7. Product/Market fit PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS KEY METRICS CHANNELS REVENUESCOSTS PRODOTTO MERCATO Ash Maurya – Running Lean
  8. 8. Problem/ Solution Fit Esiste un bisogno e dei potenziali clienti? Fase 1
  9. 9. Alla base di ogni prodotto ci deve essere un problema da risolvere (visto con gli occhi di un cliente) Qual’è il problema?
  10. 10. Rischio N°1: costruire qualcosa che nessuno vuole!
  11. 11. Prezzi degli alloggi online Hotel lasciano sconnessi dalla cultura locale Non esiste modo di prenotare una stanza da un locale
  12. 12. Quali sono le alternative? Chi sono i competitors? Abbiamo i riferimenti giusti? Perchèle soluzioni alternative?
  13. 13. Chi è il cliente? Esiste davvero? Sappiamo come vive, cosa vede, come pensa, come si sente?
  14. 14. Unique Value Proposition
  15. 15. Proviamo questa UVP! Per i clienti che hanno un certo tipo di problema, il nostro prodotto XYZ fornisce i seguenti benefici, con i seguenti vantaggi rispetto alle alternative esistenti
  16. 16. Descrivete la soluzione Cosa fa il vostro prodotto? Aggiungete solo le cose che risolvono problemi
  17. 17. Non perdetevi sulle features!
  18. 18. Problem/Solution fit PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS KEY METRICS CHANNELS REVENUESCOSTS 1 23 4 Avete descritto il bisogno e la soluzione pensata
  19. 19. Product/ Market FitAbbiamo costruito qualcosa che la gente vuole? Fase 2
  20. 20. Channels Come raggiungerete il cliente? Come vi promuoverete? La Customer Acquisition
  21. 21. I margini rispecchiano le ambizioni? Quali sono i costi del progetto? Chi paga chi? Quanto? Ci sono abbastanza soldi?
  22. 22. Come misuro la bontà del progetto? Traction: dimostra con i fatti (o i numeri) che il progetto funzionerà Engine of growth
  23. 23. Cosa vi rende unici e inimitabili? Unfair advantage Non siete voi a definirlo Ma almeno verificate di saperne qualcosa!
  24. 24. Product/Market Fit PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS KEY METRICS CHANNELS REVENUESCOSTS 1 23 4 Potete costruire un prodotto? C’è un mercato per esso?
  25. 25. Fase 3
  26. 26. I Canvas sono dei linguaggi che aiutano a presentare il progetto e vedere le diverse prospettive
  27. 27. Mettendo tutto assieme…
  28. 28. Indice Pitch in 10 pagine ?
  29. 29. Indice Pitch in 10 pagine Unique Value Proposition Il Problema La Soluzione Dimensione Mercato Business Model Unfair Advantage Piano di Marketing Team Traction Cosa ci serve
  30. 30. Indice Pitch in 10 pagine Elevator Pitch Il PROBLEMA La Soluzione Dimensione Mercato Business Model Tecnologia I competitors Piano di Marketing Team Cosa ci serve Traction
  31. 31.

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