Creating the "Zendesk" brand
•
1 gefällt mir•962 views
A review how Zendesk - a provider of a SaaS - evolved from a Help Desk 2.0-Tool to a full fledged Customer Service Software with more than 25.000 customers. See how the company shaped its brand and USP via its website from 2007 until today.
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Creating the "Zendesk" brand
Ähnlich wie Creating the "Zendesk" brand (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Creating the "Zendesk" brand
- 1. From „Help Desk 2.0“ to „Customer Service SW“ Case Study on Zendesk André Christ, March 2013
- 2. > 25.000 # Customers > 15.000 > 10.000 > 5.000 2008 2009 2010 2011 2012 2013 Source: http://www.zendesk.com, http://web.archive.org
- 3. From „Help Desk 2.0“ to „Customer Service SW“ 2008 2009 2010 2011 2012 2013 Help Desk 2.0 On-Demand Web-based Web-based Multi- Customer Customer Customer Help Desk channel Service SW Support Tool support SW SW Customer Service SW Unique Selling Proposition No downloads. For any Agile, smart, Agile, smart, Powerful – yet Go from No install. company, convenient. convenient. simple. chaos to No worries. large or small. ZEN. Source: http://www.zendesk.com, http://web.archive.org
- 4. The Help Desk, ITIL and Getting Things Done “Many of the businesses you know follow ITIL best practices, and while Zendesk is designed to accommodate these practices, we’ve also taken the route of simplifying or at least open up customer support to more lean and nimble ways of dealing with customer issues. ITIL was created with IT help desk needs in mind, and the role of IT has changed dramatically recent years with the introduction of cloud services, outsourcing and last but not least increased consumerization.” Source: http://www.zendesk.com/blog/help-desk-and-getting-things-done
- 5. What Uniqueness Value Adressed Pain 2008 Source: http://web.archive.org/web/20080706053734/http://www.zendesk.com/
- 6. What Uniqueness Value Adressed Pain 2009 Source: http://web.archive.org/web/20090703115217/http://www.zendesk.com/
- 7. What Uniqueness Value Adressed Pain 2010 Source: http://web.archive.org/web/20100830021803/http://www.zendesk.com/
- 8. What Uniqueness Value Adressed Pain 2011 Source: http://web.archive.org/web/20110614211517/http://www.zendesk.com/
- 9. What Uniqueness Value Adressed Pain 2012 Source: http://web.archive.org/web/20120715064332/http://www.zendesk.com/
- 10. What Uniqueness Value Adressed Pain 2013-A Source: http://www.zendesk.com
- 11. What Uniqueness Value Adressed Pain 2013-B Source: http://www.zendesk.com