Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
What is a Supply Chain? Definition from previous chapter Supply Chain Management (SCM) the complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final customers 1. Supply chain begins when the raw materials used in production are delivered to the producer 2. Continues with the actual production activities that create finished goods. 3. Finally the finished goods move through the producer's distribution channels to end customers. Chapter 8 The interrelationships with suppliers, customers, distributors, and other businesses needed to design, build, and sell a product Each supply chain process should add value to the products or services a company produces Frequently called a value chain Forecast demand How much to build Control inventory How much to have on hand Enhance relationships with customers, suppliers, distributors, and others Receive feedback on the status of every link in the supply chain Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-