Slides of a presentation to business engineers, on 'How to use social media to promote yourself and your company'

1. What is Web 2.0?
What does it mean for you and your business?

2. Who am I?

3. Before we begin...

4. What do you want?

5. Web 1.0 VS. Web 2.0

6. Web 1.0

7. Web 1.0
...is a retronym which refers to the state of the World
Wide Web, and any website design style used
before the advent of the Web 2.0 phenomenon. It is
the general term that has been created to describe
the Web before the ‘bursting of the dot-com bubble’
in 2001, which is seen by many as the turning point
for the Internet.

8. Web 2.0

9. Web 2.0
...refers to a perceived second generation of web
development and design, that aims to facilitate
communication, secure information sharing,
interoperability, and collaboration on the World
Wide Web.

10. In simple terms...

11. Web 1.0 VS. Web 2.0
...was about owning ...is about sharing

12. Web 1.0 VS. Web 2.0
...was a soapbox ...is a conversation

13. Web 1.0 VS. Web 2.0
...was about business ...is about you

14. What does this mean
for Companies?

15. The Internet connects the world

16. Borders and distance do not matter

17. The world is constantly talking
through social media

18. Word-of-mouth now has global reach

19. In this world, your reputation is
everything

20. You can build your online reputation
using social media

21. Both your personal brand as well as
your company brand

22. How do you build an
online reputation?

24. What is it?

25. #1 Social Network

26. Huge global user base

27. If it was a country...

28. It would be Brazil

29. Facebook is great for...
Politicians

30. Facebook is great for...
Soft drinks

31. Facebook is great for...
Joking around

32. But not too great for...

33. Business Engineers

34. Use Facebook for your
personal profile

35. But remember a few
golden rules...

36. Facebook is like visiting
a friend’s house
Don’t make a mess

37. Facebook is like visiting
a friend’s house
Don’t be rude

38. Facebook is like visiting
a friend’s house
Don’t be THAT guy

39. Facebook is like visiting
a friend’s house
And remember...

41. What is it?

42. Linkedin is the
professional social
network

43. 35 million professionals

44. 499 of Fortune 500
CEO’s have profiles

45. How can YOU use it?
Provide Expertise

46. How can YOU use it?
Spend time in the Answers section

47. How can YOU use it?
Show people what you know

48. How can YOU use it?
Get help from other professionals

49. How can YOU use it?
Put as much info on your profile as possible

50. How can YOU use it?
Join groups and add useful comments

51. How can YOU use it?
Always act professionally

53. What is it?

54. Asks one question:

55. Answer in 140
characters or less

56. 1382%

57. Twitter is a
conversation

58. Using Twitter...
To provide help

59. Using Twitter...
To share useful links

60. Using Twitter...
To get other’s opinions

61. Using Twitter...
People are interested in the
mundane too

62. Using Twitter...
Follow lots of people...

63. Using Twitter...
...and keep following the
interesting ones

64. Using Twitter...
At first you can only
give, share and help

65. Using Twitter...
...later you can ask

66. Using Twitter...
Take the time

67. Blog

68. Do
Be controversial

69. Do
Be friendly and honest

70. Do
Respond to comments

71. Don’t
Present others’ work as your own

72. Don’t
Vent, rant or bore

73. Don’t
Blog drunk

75. What is it?

76. Online Bookmarking

77. How to use it

78. The Firefox Toolbar

79. Now, finally...

80. Integrating your
social media profiles

81. Thank you