Design For Conversion: A/B Test
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Pointers: 1. Understand user flow and behavior flow using analytics tool in your website. 2. Start your experiment with a clear hypothesis. 3. Your sample size matters. Figure out how you could drive traffic to your site. The test duration will vary depending on your sample size. 4. Test your hypothesis. Come up with different variations. 5. Analyze data and draw conclusions. 6. Share you insights and test results to your organization. 7. Iterate. Rinse and repeat.
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Design For Conversion: A/B Test
- 1. ABDesign to Convert TESTING Design for Conversion 17th July 2014 @andrewabogado andrew@viki.com
- 2. Hello!
- 3. Andrew Abogado Frontend Developer & UI Designer
- 5. a global TV site powered by fans
- 6. a global TV site powered by fans translated languages by fans 160+ mobile installs download the app, now! 12M+400m+ words translated by fans
- 7. a global TV site powered by fans translated languages by fans mobile installs download the app, now! words translated by fans 160+ 12M+400m+
- 9. shameless plug jobs@viki.com viki.com/jobs Build the future of Global TV with us!
- 11. Ultimate AB Testing Guide
- 12. 50% visitors see variation 100 visitors Ultimate AB Testing Guide 50% visitors see variation B 100 visitors
- 13. 25% Ultimate AB Testing Guide 75% conversion rateconversion rate 50% visitors see variation 100 visitors 50% visitors see variation B 100 visitors
- 14. What can we A/B Test?
- 15. âAlmost anything on your website that affects visitor behavior can be A/B tested â
- 16. Headline / Sub Headline Call to Action Images Copy Colors Forms Layout / Positioning
- 19. Original Variation A Variation B Variation D
- 20. Original Variation A Variation B Variation C +92.4% +40.5% +117.1%-
- 21. Viki Pass Banner Images
- 23. Original Variation A +0.68% +473.4% Conversion Rate +3.91%Conversion Rate Improvement
- 24. Slider âMore Linkâ Copy
- 27. Original Variation A 1.79% +120.4% Conversion Rate +3.95%Conversion Rate Improvement
- 30. Original Variation A Variation B Variation C Variation D Variation E
- 31. Original Variation A Variation B Variation C Variation D Variation E âImprovement +5.5%Improvement +7.4%Improvement 39.4%Improvement -5.9%Improvement +11.8%Improvement
- 32. Cohort Analysis Reduced Bounce Rate Advanced A/B Testing
- 34. 37% Bounce Rate 34% FROM TO 3% drop in bounce rate
- 36. Original Variation A Variation B
- 37. Original Variation A Variation B
- 38. Original Variation A Variation B +15%CTR Adding "Popular TV Shows" increase Click Through Rate (CTR) 15%. +5%CTR Adding "Collection "Summer" increase Click Through Rate (CTR) by
- 39. How to A/B Test?
- 40. Brainstorming A/B Testing WorkïŹow Creating variations Running your test Promoting your winner Start a new test
- 41. Tools to Test &! Optimize Conversion
- 42. & more⊠FREE
- 43. Hand-ons
- 44. elements needed to have a good page5
- 45. 1. A headline with a Unique Value Proposition 2. A demonstration of the product or the beneïŹt! 3. A clear value for the viewer 4. Support of value 5. One action 5 elements needed to have a good page
- 46. Anatomy of a landing page
- 47. 1. Your Unique Selling Proposition (USP) 1. The main headline 2. A supporting headline 3. A reinforcement statement 4. A closing argument 2. The hero shot (images/video showing context of use) 3. The beneïŹts of your offering 1. A bullet point list summary of beneïŹts 2. BeneïŹt and features in detail 4. Social proof (Iâll have what sheâs having) 5. A single conversion goal â âš your Call-To-Action (CTA) (with or without a form) Ultimate AB Testing Guide
- 48. Thanks! @andrewabogado andrew@viki.com Design for Conversion 17th July 2014 @