AndiSites' presentation at HBCUgrow LEAD Conference, Spring 2016

1. Using Digital Media to
Tell Your Story Online
Presented by AndiSites Inc., a Founding Partner of
Presentation available at hbcugrow.com/2016ppt

2. A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com
Andi Ferguson
President
Alex Centeno
Director of Digital
andrea@andisites.com alex@andisites.com

3. Using digital media to tell
your story online
A service of AndiSites Inc.A service of AndiSites Inc.
The power of digital media.
Effective examples.
Three techniques to improve your digital media.

4. A service of AndiSites Inc.A service of AndiSites Inc.
http://andisites.com/ - AndiSites’ story is “cutting edge technology that lets you enjoy the ride.” Home page video
Includes a loop of imagery that illustrates this story. Professionally produced clips show different ways of
“enjoying the ride” –both calming and fun—in various environments.

5. What’s Your Story?
A service of AndiSites Inc.A service of AndiSites Inc.
Tell me something good. You can tell that story
using words combined with digital media.

6. Why Digital Media?
A service of AndiSites Inc.A service of AndiSites Inc.
Because you haven’t gone all day without consuming digital media,
and your children haven’t gone five minutes without it.
The new evolution of storytelling is digital.

7. A service of AndiSites Inc.A service of AndiSites Inc.
http://su.shorter.edu/ - Shorter University uses professional photography to tell their story. Great photography
is characterized by: 1. Intentional narrative 2. Excellent technical delivery

8. A service of AndiSites Inc.A service of AndiSites Inc.
https://www2.howard.edu/ - Howard University uses interactive digital media in the form of HTML5 and CSS3 animations.
These kind of animations are not common, not easy, and totally custom—expensive but worth it.

9. A service of AndiSites Inc.A service of AndiSites Inc.
http://www.shawu.edu/ - Shaw University’s virtual tour is an effective use of digital media. 360 degree
tours are increasingly common, and must be delivered in non-Flash formats for mobile devices (Shaw’s uses both).

10. Tip #1: If you can, hire a professional. If you
can’t, take pictures yourself, but attend to
details.
A service of AndiSites Inc.A service of AndiSites Inc.
Having some photos is better than having no photos.
However, having no photos is better than having bad photos.

11. Tip #2: Tell the story quickly.
“Get deep quick.”
A service of AndiSites Inc.A service of AndiSites Inc.
Respect people’s time.
Be direct.
Let them see more IF they want to.
Push more after building a relationship.

12. Tip #3: Let the users drive.
A service of AndiSites Inc.A service of AndiSites Inc.
The beauty of the web is in its interactivity.
Make an impact.
No more brochure sites full of text.

13. A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com
Andi Ferguson
President
Alex Centeno
Director of Digital
andrea@andisites.com alex@andisites.com