Andi Galpern, Founder of Cascade SF, presents a step-by-step formula to build a powerful and authentic personal brand. Learn how to explain your passions, strengths, and purpose to share your true self and stand out from the competition.
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"Me: A Guide to Personal Branding" with Andi Galpern
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Being me wasn’t
always easy.
30. “Your personal objectives should be
customized to what you want to get out
of life. It’s not about being famous. It’s
about being successful at whatever you
choose to do.”
Jim Joseph, Author, Blogger, Professor
“BuildYour Personal Brand on Social Media, Moment by Moment”
Entrepreneur Magazine
http://www.entrepreneur.com/article/235073
39. 1. Understand yourself:
Describe who you are and what you do.
2. Create elevator pitch to post on social sites.
3. Share content relevant to your goals &
industry.
4. Create content and post on personal site.
40. Create elevator pitch description of
who you are and what you offer to post
on social media.
44. 1. What is your area of expertise?
2. What do you offer that is different?
3. What kind of content can you support?
4. Write a short bio in an elevator pitch.
5. What kind of social posts can you make?
6. What content can you create?
7. are you interested in speaking?
8. what gems of wisdom can you share, coupled with your opinions?
Questions from lynda.com
51. 1. What happens when you Google yourself?
2. Do you own your domain name?
3. Do you have a Twitter, Facebook, LinkedIn,
YouTube, blog, profile pic?
4. Who is in your network?
Online identity
54. If you cross boundaries, it will be harder for
people to grasp who you are or what you’re
doing.“It takes a lot of cognitive effort to try
to understand what’s going on there,” says
Hannan.“Humans don’t like cognitive
effort.”
by Elizabeth MacBride
Working Across Genres Can Dilute Your Brand
Stanford Business
http://www.gsb.stanford.edu/insights/working-across-genres-can-dilute-
your-brand