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Competitive priorities of ikea

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Anchal Singhal
Anchal Singhal

ikea case study

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Competitive priorities of IKEA • Low cost strategy • Product strategy • Promotion strategy • Market development strategy
Process for developing a new product • Choose the new product • Choose the manufacturer • Design the product • Efficient shipping
Additional features of IKEA • Efficient shipping • Flat packages • Location advantage • Space friendly products • Environment friendly products
Important criteria for choosing site for IKEA store • Large area for parking • Population density • Growth of the city • Cost of renting the space or • Building the building

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Competitive priorities of ikea

  • 1. Competitive priorities of IKEA • Low cost strategy • Product strategy • Promotion strategy • Market development strategy
  • 2. Process for developing a new product • Choose the new product • Choose the manufacturer • Design the product • Efficient shipping
  • 3. Additional features of IKEA • Efficient shipping • Flat packages • Location advantage • Space friendly products • Environment friendly products
  • 4. Important criteria for choosing site for IKEA store • Large area for parking • Population density • Growth of the city • Cost of renting the space or • Building the building