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Airline
ancillary revenue
Тренды и инновации
Анастасия Мороз
ТРЕНДЫ
Дополнительные доход авиакомпаний 

в 2008 и 2015 годах, млрд. долларов США
'-
  1
  2
  3
  4
  5
  6
  7
American United Delta Ryanair Qantas EasyJet
1,46
2,12
1,74
3,77
6,20
4,72
0,530,60
0,83
1,501,60
2,20
2008
2015
Источник:
IdeaWorksCompany
Spirit 43,40%
Allegiant 37,60%
Wizz Air 36,40%
Jet2 29,40%
Ryanair 24%
Volaris 22,30%
Jetstar 21,30%
Flybe 21,20%
Tegerair 20,80%
Alaska Air Group 19,50%
Доля дополнительного дохода
авиакомпаний в 2015 году
Источник:
IdeaWorksCompany
Распределение дополнительного дохода
традиционных перевозчиков
за пределами США
Оплата багажа
Другие услуги
на борту
Туристические услуги
Торговля на борту
Продажа миль FFP
30 %
25 %
15 %
15 %
15 %
Источник:
IdeaWorksCompany
ИННОВАЦИИ
Netflix на борту Virgin America
Ryanair хочет стать Amazon в путешествиях
Arke — заказ еды, напитков и товаров
Duty Free через мобильный телефон
Социальная сеть на борту China Eastern
КАК УВЕЛИЧИТЬ ПРОДАЖИ
TRAVEL SERVICES?
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Спеццена для пассажиров АК

Без предоплаты и долгих поисков
Экспериментируйте!
Конверсия
3%
Мировая практика продаж
1-5% купивших авиабилет
приобретают экскурсии
5%
3%
weatlas.com
Анастасия Мороз
am@weatlas.com
+7 (919) 761 07 09

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Airline ancillary revenue. Trends and innovations (in Russian)