Where Is Your Focus? It's Time To Decide! (The White Nights: Mobile Games Conference http://www.wnconf.com)

2. Current mobile game trends
The most successful games are Games-as-a-Service, which
require serious support and continued development.

3. Puzzle & Dragons – is making more than $100
million/month
Blood Brothers - more than 10 million downloads
and in the top grossing charts in 33 countries
Clash of Clans, is currently dominating the top
grossing charts in about 40 countries
The most successful games are Games-as-a-Service, which
require serious support and continued development.
Current mobile game trends

4. The most sucсessful companies typically have a small
number of popular games that are supported.
- Disney – Where's my …
- GungHo's big hit - Puzzle & Dragons
- King – Candy Crush Saga
- Mojang – Minecraft
- EA has more than 900 projects, but many of them are top
grossing hits
- The Simpsons™: Tapped Out
This list goes on: Supercell, Rovio, Wooga, etc...
(They are often niche projects)
Current mobile game trends

5. The video game market is huge. It's impossible to be successful in
every single aspect of the industry.
Current mobile game trends
According to research by Newzoo, the mobile game industry will
make $12.3 billion in 2013.

6. The top grossing titles are very diverse
Current mobile game trends

7. 1. Build on your prior experience and do what you do well.
Action plan

8. 2. In your chosen niche, make the best product in the world.
Action plan

9. 3. Don't expect your new product to rocket to the top of the
charts. Be persistent and continue to improve and develop
it over the course of weeks and months.
Action plan

10. The market is saturated and
segmentation will continue.
Summary

11. The market is saturated and
segmentation will continue.
It's very important that your
company chooses the right niche.
Summary

12. The market is saturated and
segmentation will continue.
It's very important that your
company chooses the right niche.
Don't worry if it seems your niche is
too narrow.
Summary

13. It's time to focus!