4. Wikipedia says:
"A video game clone is either a video game (or
series) which is very similar to or heavily inspired
by a previous popular game or series.
The term is sometimes derogatory, implying a lack
of originality, however clones can be anything from
a pure "ripoff", to a legitimate derivative or
improvement on the original or even a homage."
4
8. 8
- Cloning is almost as old as the video game history
A short overview of cloning history:
- The first clone: Pong
9. 9
- Clones can lead to new genres:
1st person shooters were once called "Doom-Clones"
A short overview of cloning history:
Doom 1 Modern Warfare 4
10. 10
- Clones can be more successful & popular than the
original game, e.g. Minecraft (heavily inspired by
"Infiniminer")
A short overview of cloning history:
Infiniminer
Minecraft
21. 21
- Legal issues:
- Super Mario Bros vs. Giana Sister (1980's)
- Crazy Taxi vs. The Simpsons: Road Rage (2003)
- EA vs. Zynga (Sims Social / The Ville, 2012)
- You won't be the only one to clone -> risk of even bigger
competition
- You're not original! If we all would clone games without
adding something new, people would get tired of games
and lose interest in gaming
- If pitching your game to a publisher, they won't take your
game, as long as it hasn't something new and
original
Why you shouldn't clone
22. 22
- Besides not being original, the industry
may laugh at you. For example Tiny
Tower / Dream Heights
Why you shouldn't clone
24. 24
- If you're quick, you can "ride the same wave of success"
as the game you're cloning (Fruit Ninja / Veggie
Samurai).
Fruit Ninja Veggie Samurai
25. 25
- Current example: What's the word / 4 Pics 1 Word
What's the word 4 Bilder 1 Wort
26. 26
- If a game is not localized to a certain market, a clone
will come and satisfy this demand
- Same applies to when games are not Cross Platform
- Customers tend to go for something familiar, something
their used to
- If you're original but ahead of your time (or too late),
your game will most likely be a financial disaster
- Easy money, but probably nobody will remember you
- Almost every idea has been there before in some way
- Cloning done in the right way –> inspiration/reference
- Cloning is essential to video games
30. 30
- Totally original idea
- Team said: "I wan't to make a game where players need
to save something"
- Character were an orange ball and a bomb throwing
airplane
- A girl playing the prototype said "what a nice orange!"
- Character was tweaked to be an orange
- The initial airplane was changed to a cloud to add
more character and personality
Case Study: Cover Orange
32. 32
- After having created "Starlight", Kostya wanted to make
a similar game with 3D projection
Case Study: Blueprint 3D
33. 33
- During development, he discovered "Coign of Vantage",
probably the first game of this type
Case Study: Blueprint 3D
34. 34
- New challange: make the game different
- Basicaly easy and rudimentary game, so polishing and
presentation are even more important for a great
gaming experience
Case Study: Blueprint 3D
36. 36
- First, there's the idea. It often comes spontaneously in
the shower, on the toilet or any other daily routine
situation ;)
- Or: "we need a game in a specific genre"
- Many brainstormings with lots of people
- Prototype, tweak, prototype again, try, try, try...
- Stay focused and never lose USP out of sight
Our approach when creating new games
38. 38
- Yes, the game is inspired by Donkey Kong Country,
Sonic the Hedgehog, Jetpack Joyride and Ski Safari, but
NOT just cloned!
- Before starting prototyping, the game mechanics were
discussed for about 6 months, with LOTS of different
ideas
- We wanted to make people knowing either of the games
feel comfortable immediately
Case Study: Banana Kong
39. 39
- The character is an hommage to one of the best SNES
games
- New gameplay elements: dashing, swiping to change
platforms, 3 different parallel locations: Jungle, Treetops
and the Cave
Case Study: Banana Kong
49. 49
Mix genres to create an all
new gaming experience
(e.g. X-Com)
... and Do's
50. 50
Absolutely want to use something from another
game? Get the permission, make it an hommage or
even think about cross promoting each others games.
Endless possibilities...
... and Do's
51. 51
Find a "gem" + find flaws and improve them + add
a cool or popular theme = you may have
a winner
... and Do's