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Plan to win
5 success tips for
better quotas
Quota setting.
It happens the same
way every time…
Plan, revise
Plan, revise
plan, revise
Plan, revise
plan, revise
and then
plan, revise again.
SUCCESS TIP
#1
Don’t get stuck in
legacy patterns.
The “way you’ve always done
it” can limit your thinking—and
prohibit you from capitalizing
on market opportunities.
In a recent survey by SiriusDecisions,
50% of organizations create between
5-10 iterations before finalizing their
quota assignments.1
28% create more than 10 iterations.
As a result, sales people typically
start the fiscal year without
knowing their quota assignments.
$
$ ?
$
$
?
54% of companies surveyed deliver
quotas 2 weeks to a month after
the start of the fiscal year.2
54%
SUCCESS TIP
#2
See beyond a single
number.
Setting quotas is an intricate
process. You have to pay
attention to how numbers are
selected, not just the numbers
themselves.
Has your company found the right
balance when setting quotas?
$ $$
$
Without an effective
process it’s challenging
to get sales reps to buy
into their quotas.
Especially when the corporate
strategy changes.
Your CEO now demands
successfully expanding into
a new vertical.
At the same
time, your
competition
is closing in
on your top
accounts.
The sales plan must change,
impacting quota targets—
everyone gets frustrated.
42% of organizations
re-evaluate between 21-40% of
their sales quota assignments.3
42%
On average, more than 42% of
companies reported that less than 50%
of reps were meeting or exceeding
their quota.
42%
$
$
$
There is money being left on
the table here. But fixing
the problem is easier
said than done.
$
38% of companies reported having a
lack of effective processes to
accurately set quotas.5
38%
34% of them lack the information
to accurately set quotas.6
34%
And 47% said quotas are driven by
historic information that does not
represent current opportunity in
the market.7
47%
Involve the right team.
Help your entire team,
including Finance, move
beyond financial requirements
and improve its market-
orientation around potential.
SUCCESS TIP
#3
Ask yourself:
What quota methods
do you use most?
And are they working?
48% of companies assume history
predicts the future, leveraging
historic quotas.8
48%
39% of companies consider pipeline
and market variations, leveraging
account opportunity-driven data.9
39%
But only 12% of companies use a living
account planning process to set goals
and coach to the plan in real time.10
12%
Move beyond history.
Purely historic approaches
often penalize sales reps. What
happened in the past does not
necessarily reflect what will
happen in the future.
SUCCESS TIP
#4
And finally:
Remember the people. Make
sure the process is transparent
and field input is reflected in
the process.
SUCCESS TIP
#5
Ready to create
better quotas?
Take the next step and learn eight questions to ask
when confronted with a complex quota issue:
Watch “The Art and Science of Sales Quotas”
webinar recording.
Anaplan for Sales
Anaplan for Sales delivers a dynamic planning and modeling solution that enables
sales leaders to strategize, align, and optimize sales performance. Establish an effective
sales strategy, design and optimize equitable sales territories, align sales quotas with
revenue plans, motivate desired sales behaviors, and accurately predict future
results—all on a single platform that integrates with your enterprise systems.
SOURCES
1. SiriusDecisions. “Sales Planning Survey,” prepared for Anaplan. Published
2014. Accessed September 10, 2015.
https://www.anaplan.com/papers/sirius-decisions-survey-2014/
2. Ibid.
3. Ibid.
4. The Bridge Group, Inc. “Inside Sales Metrics & Comp – 2015 Research.”
Published March 24, 2015. Accessed September 10, 2015.
http://blog.bridgegroupinc.com/inside-sales-metrics
5. “The Art and Science of Sales Quotas,” presented by Anaplan, Sales Globe,
and Sales Management Association, 2014. Accessed September 10, 2015.
https://www.anaplan.com/webinars/the-art-and-science-of-sales-quotas/
6. Ibid.
7. Ibid.
8. Donnolo, Mark. What your CEO Needs to Know about Sales
Compensation—Connecting the Corner Office to the Front Line. New
York: American Management Association, 2013.
9. Ibid.
10. Ibid.

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Plan to win: 5 success tips for better quotas

  • 1. Plan to win 5 success tips for better quotas
  • 2. Quota setting. It happens the same way every time…
  • 5. Plan, revise plan, revise and then plan, revise again.
  • 6. SUCCESS TIP #1 Don’t get stuck in legacy patterns. The “way you’ve always done it” can limit your thinking—and prohibit you from capitalizing on market opportunities.
  • 7. In a recent survey by SiriusDecisions, 50% of organizations create between 5-10 iterations before finalizing their quota assignments.1
  • 8. 28% create more than 10 iterations.
  • 9. As a result, sales people typically start the fiscal year without knowing their quota assignments. $ $ ? $ $ ?
  • 10. 54% of companies surveyed deliver quotas 2 weeks to a month after the start of the fiscal year.2 54%
  • 11. SUCCESS TIP #2 See beyond a single number. Setting quotas is an intricate process. You have to pay attention to how numbers are selected, not just the numbers themselves.
  • 12. Has your company found the right balance when setting quotas? $ $$ $
  • 13. Without an effective process it’s challenging to get sales reps to buy into their quotas.
  • 14. Especially when the corporate strategy changes.
  • 15. Your CEO now demands successfully expanding into a new vertical.
  • 16. At the same time, your competition is closing in on your top accounts.
  • 17. The sales plan must change, impacting quota targets— everyone gets frustrated.
  • 18. 42% of organizations re-evaluate between 21-40% of their sales quota assignments.3 42%
  • 19. On average, more than 42% of companies reported that less than 50% of reps were meeting or exceeding their quota. 42%
  • 20. $ $ $ There is money being left on the table here. But fixing the problem is easier said than done. $
  • 21. 38% of companies reported having a lack of effective processes to accurately set quotas.5 38%
  • 22. 34% of them lack the information to accurately set quotas.6 34%
  • 23. And 47% said quotas are driven by historic information that does not represent current opportunity in the market.7 47%
  • 24. Involve the right team. Help your entire team, including Finance, move beyond financial requirements and improve its market- orientation around potential. SUCCESS TIP #3
  • 25. Ask yourself: What quota methods do you use most?
  • 26. And are they working?
  • 27. 48% of companies assume history predicts the future, leveraging historic quotas.8 48%
  • 28. 39% of companies consider pipeline and market variations, leveraging account opportunity-driven data.9 39%
  • 29. But only 12% of companies use a living account planning process to set goals and coach to the plan in real time.10 12%
  • 30. Move beyond history. Purely historic approaches often penalize sales reps. What happened in the past does not necessarily reflect what will happen in the future. SUCCESS TIP #4
  • 31. And finally: Remember the people. Make sure the process is transparent and field input is reflected in the process. SUCCESS TIP #5
  • 32. Ready to create better quotas? Take the next step and learn eight questions to ask when confronted with a complex quota issue: Watch “The Art and Science of Sales Quotas” webinar recording.
  • 33. Anaplan for Sales Anaplan for Sales delivers a dynamic planning and modeling solution that enables sales leaders to strategize, align, and optimize sales performance. Establish an effective sales strategy, design and optimize equitable sales territories, align sales quotas with revenue plans, motivate desired sales behaviors, and accurately predict future results—all on a single platform that integrates with your enterprise systems.
  • 34. SOURCES 1. SiriusDecisions. “Sales Planning Survey,” prepared for Anaplan. Published 2014. Accessed September 10, 2015. https://www.anaplan.com/papers/sirius-decisions-survey-2014/ 2. Ibid. 3. Ibid. 4. The Bridge Group, Inc. “Inside Sales Metrics & Comp – 2015 Research.” Published March 24, 2015. Accessed September 10, 2015. http://blog.bridgegroupinc.com/inside-sales-metrics 5. “The Art and Science of Sales Quotas,” presented by Anaplan, Sales Globe, and Sales Management Association, 2014. Accessed September 10, 2015. https://www.anaplan.com/webinars/the-art-and-science-of-sales-quotas/ 6. Ibid. 7. Ibid. 8. Donnolo, Mark. What your CEO Needs to Know about Sales Compensation—Connecting the Corner Office to the Front Line. New York: American Management Association, 2013. 9. Ibid. 10. Ibid.