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© Copyright 2020 – Keyrus 1
© Copyright 2020 – Keyrus 2
FINANCE & MERCHANDISE PLANNING FOR RETAIL
• TOPS-DOWN AND BOTTOMS-UP RETAIL P&L BUILD
• CUSTOMER FUNNEL MODELING
• OPEN-TO-BUY, ASSORTMENT, IN-SEASON, & REPLENISHMENT
© Copyright 2020 – Keyrus 3
3
CONNECTING YOUR PEOPLE
This model is specifically tailored to bring together
three separate teams and better facilitate their
collaboration:
• Corporate FP&A
• Retail FP&A
• Merchandise Planning & Allocation, Product Strategy
© Copyright 2020 – Keyrus 4
BUILD YOUR CUSTOMER FUNNEL
Toggle customer behavior
drivers to produce a
customer forecast.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 5
TRANSLATE CUSTOMERS TO REVENUE TARGETS
Translate customers
to a sales and units
forecast.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 6
ALLOCATE REVENUE TARGETS TO RETAIL LOCATIONS
Allocate
revenue targets
to individual
retail locations
based on
historical
performance.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 7
INCORPORATE NEW STORE OPENING FROM THE REAL ESTATE TEAM
Model new store
openings based
on a comparable
store or location
type.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 8
PLAN FOR IMPLIED CANNABILIZATION
Cannibalize existing
locations to ensure
sales are not double
counted.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 9
MARGIN PLANNING BY CATEGORY
Manage COGS and
Margin as a
percentage of revenue
or driven by specific
unit sales.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 10
STORE HEADCOUNT AND OPEX
Build out the full operating
expense plan for a retail
location, from standard
opex to a staffing plan.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 11
NEW STORE OPENINGS, RENOVATIONS, ONGOING MAINTENANCE
Incorporate
capital
expenditures to
open new
stores or
maintain
existing ones.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 12
STORE P&L
Analyze the full
output of your
planning with a
P&L by individual
location.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 13
DETAILED PRICE VOLUME MIX ANALYSIS
Understand variances
across your product
and store profile with
PVM analysis across
either dimension.
Finance & Merchandise Planning for Retail
© Copyright 2020 – Keyrus 14
OPEN-TO-BUY
Set an
inventory buy
plan.
Finance & Merchandise Planning for Retail
Inventory
Planning
© Copyright 2020 – Keyrus 15
ASSORTMENT PLANNING
Perfect
your
assortment
with
allocations
driven by
any
attribute.
Finance & Merchandise Planning for Retail
Inventory
Planning
© Copyright 2020 – Keyrus 16
ACCELERATING YOUR CONNECTED PLANNING JOURNEY
Assortment
Planning
In-season
Planning
Merchandise
Planning
Replenishment
Planning
Long Range /
Annual Financial
Planning
Retail Capex &
Opex Planning
Customer Funnel
Sales Forecasting
Store-level
Allocation
Finance &
Merchandise
Planning for
Retail
Workforce &
Compensation
Planning
Merchandise
Finance
Store-level P&L
Open-to-Buy
Floorset Guide
SKU Ranking &
Inventory
Analysis
Price Volume
Mix Analysis
COGS & Margin
Planning
© Copyright 2020 – Keyrus 17
DROP ON BY
WE’D LOVE TO CONNECT WITH YOU
KEYRUS.COM

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Keyrus Finance & Merchandise Planning

  • 1. © Copyright 2020 – Keyrus 1
  • 2. © Copyright 2020 – Keyrus 2 FINANCE & MERCHANDISE PLANNING FOR RETAIL • TOPS-DOWN AND BOTTOMS-UP RETAIL P&L BUILD • CUSTOMER FUNNEL MODELING • OPEN-TO-BUY, ASSORTMENT, IN-SEASON, & REPLENISHMENT
  • 3. © Copyright 2020 – Keyrus 3 3 CONNECTING YOUR PEOPLE This model is specifically tailored to bring together three separate teams and better facilitate their collaboration: • Corporate FP&A • Retail FP&A • Merchandise Planning & Allocation, Product Strategy
  • 4. © Copyright 2020 – Keyrus 4 BUILD YOUR CUSTOMER FUNNEL Toggle customer behavior drivers to produce a customer forecast. Finance & Merchandise Planning for Retail
  • 5. © Copyright 2020 – Keyrus 5 TRANSLATE CUSTOMERS TO REVENUE TARGETS Translate customers to a sales and units forecast. Finance & Merchandise Planning for Retail
  • 6. © Copyright 2020 – Keyrus 6 ALLOCATE REVENUE TARGETS TO RETAIL LOCATIONS Allocate revenue targets to individual retail locations based on historical performance. Finance & Merchandise Planning for Retail
  • 7. © Copyright 2020 – Keyrus 7 INCORPORATE NEW STORE OPENING FROM THE REAL ESTATE TEAM Model new store openings based on a comparable store or location type. Finance & Merchandise Planning for Retail
  • 8. © Copyright 2020 – Keyrus 8 PLAN FOR IMPLIED CANNABILIZATION Cannibalize existing locations to ensure sales are not double counted. Finance & Merchandise Planning for Retail
  • 9. © Copyright 2020 – Keyrus 9 MARGIN PLANNING BY CATEGORY Manage COGS and Margin as a percentage of revenue or driven by specific unit sales. Finance & Merchandise Planning for Retail
  • 10. © Copyright 2020 – Keyrus 10 STORE HEADCOUNT AND OPEX Build out the full operating expense plan for a retail location, from standard opex to a staffing plan. Finance & Merchandise Planning for Retail
  • 11. © Copyright 2020 – Keyrus 11 NEW STORE OPENINGS, RENOVATIONS, ONGOING MAINTENANCE Incorporate capital expenditures to open new stores or maintain existing ones. Finance & Merchandise Planning for Retail
  • 12. © Copyright 2020 – Keyrus 12 STORE P&L Analyze the full output of your planning with a P&L by individual location. Finance & Merchandise Planning for Retail
  • 13. © Copyright 2020 – Keyrus 13 DETAILED PRICE VOLUME MIX ANALYSIS Understand variances across your product and store profile with PVM analysis across either dimension. Finance & Merchandise Planning for Retail
  • 14. © Copyright 2020 – Keyrus 14 OPEN-TO-BUY Set an inventory buy plan. Finance & Merchandise Planning for Retail Inventory Planning
  • 15. © Copyright 2020 – Keyrus 15 ASSORTMENT PLANNING Perfect your assortment with allocations driven by any attribute. Finance & Merchandise Planning for Retail Inventory Planning
  • 16. © Copyright 2020 – Keyrus 16 ACCELERATING YOUR CONNECTED PLANNING JOURNEY Assortment Planning In-season Planning Merchandise Planning Replenishment Planning Long Range / Annual Financial Planning Retail Capex & Opex Planning Customer Funnel Sales Forecasting Store-level Allocation Finance & Merchandise Planning for Retail Workforce & Compensation Planning Merchandise Finance Store-level P&L Open-to-Buy Floorset Guide SKU Ranking & Inventory Analysis Price Volume Mix Analysis COGS & Margin Planning
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