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How Anaplan's marketing team streamlines alignment with sales ops

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Anaplan
Anaplan

Lisa Connolly, Anaplan’s Director of Marketing Operations, shared how implementing Anaplan has greatly aligned the metrics, goals, visibility, and credibility of our marketing team with sales ops and sales leadership. www.anaplan.com

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#AnaplanHub16 Rowan Tonkin Practice Lead, Sales & Marketing Lisa Connolly Director of Marketing Operations
What was life like when you started? Marketing Sales Goals Processes Metrics
What did we change? Create common ways of working Provide detail to enable trust Eliminated process challenges
Marketing Sales What did we learn? Catalyst Visibility Communication Re-evaluate Common ways of working
What were the results? Executives Marketing High Value Low Value $Per MQL
What’s next? Helping sales Helping finance Helping ourselves
Q A

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