13. CSR - Benefits Reputation, brand, integrity and trust Transparency, effective risk management and public reporting = investor confidence Improved employee morale / pride = attracting talent Closer attention to the firm’s reputation and its intangible assets = competitive advantage Closer contact with the community = better business outcomes
14. CSR - Success Criteria Success Criteria Develop positive relations with all stakeholder groups Be transparent with results / outcomes in relevant areas Compelling Business Case Promote the triple bottom line within the firm Regular stakeholders communication Utilise a structured / methodical approach Create culture that fits with sustainability values Environmental Scan for programs and new ideas Inculcate a continuous improvement mentality Ensure high Stds. of workplace health and safety Facilitate / define firm’s motivation for CSR involvement Develop awareness & obtain top management commitment
16. Mental Model Source - The Sustainability Advantage, Bob Willard. Typical Business View Sustainability View Society Envi-ron-ment Economy Environment Society Economy