i visited peacock industries udaipur and prepare a presentation on it.....

1. NAME : ANAND.N.PATEL
CLASS : MBA 2ND SEM
COLLAGE : R.H.P.I.M
ENRO. NO : 148040592010

2. PEACOCK INDUSTRIES

3. INTRODUCTION
 Name of the company:-
Peacock industries ltd.
 Address :-
Kodiyat Road, Sisarma ,
Udaipur,
Rajasthan
313031
 Year of establishment:-
1992
 E-mail :-
info@italicafurniture.com

4.  Web site :-
www.italicafurniture.com
 Brand name :-
Italica
 Directors :-
Daud ali M.D
Narendar bhanavat exclusive director
Maganlal sharma director
Mukesh kumar kothari director
Mrs. Namrata babel director

5. PRODUCTION
 They use inject molding machine for manufacturing.

6.  This technology does not release any pollution in
air , water and land.
 They use half automatic machine and also use fully
automatic machine.
 Power cost for 1 unit is approx 10-12 rs. in half
automatic machine and 6-8 in fully automatic
machine.
 Capacity of machine is 1kg-5kg/ unit.

7.  One machine need one worker.
 They buy raw material from reliance
 They check every unit of final good by human eye
and recycle every defected unit.
 Cycle time of the 1 unit is only one minute.
 They do finishing by hand.

8. PRODUCTS
 Plastic chairs

9.  Table

10.  Trolley

11.  sun lounger

12. MARKETING
 two type of marketing
online marketing
marketing by distributers
 They have around 2000 distributer all over India.
 Company’s 60% to 70% selling is only in Rajasthan.
 Turnover :-
80 crores.
 Competitors :-
nill kamal
cello

13. DISTRIBUTION CHANNEL
peacock industries
Distributor
Wholesaler
Retailer

14. CONCLUSION
 Production technology is very good.
 Human resource planning is perfect.
 All machinery are updated.

15. SUGGESTIONS
 Company can increase its selling by some little
change in marketing strategy.
 Company's export ratio is very low so it can achieve
global market by focus on export.