Weitere ähnliche Inhalte Ähnlich wie Social Media Marketing (20) Mehr von Anandan Pillai (20) Kürzlich hochgeladen (20) Social Media Marketing5. 2019 Media Spends
4640
3608
3429 3414
375
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Video SEM Social Display Affiliates + Content +
Influencers
Digital AdEx (in INR Crores)
Source: Pitch Madison Advertising Report
7. Has Social Media transformed?
Community Size Mattered
2007 – 2010/11
Contests Driven Engagement
2011 – 2016/17
Emotional Content + Commerce
2016/17 onwards
8. 7 Cs of Social Media
Marketing
Channel
Community
Context
Conversations
Curation
Cross-channel dynamics
Commerce
18. 7 Cs of Social Media
Marketing
Channel
Community
Context
Conversations
Curation
Cross-channel dynamics
Commerce
35. Why Curate?
• Break monotonous
• Involve the larger audience ‘actively’
• Delegate brand ownership
• Larger & effective word of mouth
• Wider organic reach
40. Influencer marketing
agencies in India
• www.theinfluencermarketingfactory.com
• www.chtrbox.com
• www.whisskers.com
• www.letsinfluence.io
• www.grynow.in
• www.brandloom.com
• www.whatstheword.co
• www.hdkdigital.com
• www.influencer.in
• www.urpopular.com
• www.talkwalker.com
46. Measurement
• Engagement
• Facebook – Reactions (various), Comments (Positive
/ Negative / Neutral), Shares
• Twitter – Likes, Retweets, Replies, DMs
• LinkedIn – Likes, Comments, Shares
• Instagram – Likes, Comments, Reposts
• YouTube – Likes, Dislikes, Comments
• Growth in community size
• Website Traffic
• Brand Awareness (regular measurement at
equal intervals, say every quarter)
• Word of Mouth (will your community
recommend your brand?) - Survey
• Sales / Leads / Footfalls