Marketing The Buffett And Munger Way Nus Class Spring 2008

Marketing, Decision Making and Learning - the Munger/Buffett Way Anand Chandrasekaran NUS Global New Venture Creation Class Spring 2008

Personal Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Munger / Buffett track record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is Charlie Munger? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key themes to take away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Meet the eminent dead… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Poor Charlie’s Almanack”, Edited by Peter D Kaufman.

Worldly Wisdom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does one acquire and retain WW? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The multi-disciplinary approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study : The 6 themes of INFLUENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Psychology of human misjudgement”, Charlie Munger speech at Harvard law school, 1995

Case Study : The 6 themes of INFLUENCE (practical examples) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Psychology of human misjudgement”, Charlie Munger speech at Harvard law school, 1995

Case Study: Incentive caused bias ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A return to values… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can you build a 2 trillion $ brand from first principles? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Practical thought about practical thought”, Charlie Munger speech

Solution: Practical thought about practical thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Practical thought about practical thought”, Charlie Munger speech

Solution: Practical thought about practical thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Practical thought about practical thought”, Charlie Munger speech

Solution: Practical thought about practical thought: what to avoid? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Practical thought about practical thought”, Charlie Munger speech

Solution: Practical thought about practical thought: REPORT CARD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Practical thought about practical thought”, Charlie Munger speech

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions and discussion Anand Chandrasekaran [email_address] NUS Global New Venture Creation Class Spring 2008

Marketing The Buffett And Munger Way Nus Class Spring 2008

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