The document discusses the five jobs with the highest earning potential in different marketing fields according to The Creative Group 2019 Salary Guide. Across traditional design and production, the top earning jobs are Creative Director, Creative Services Manager, Art Director, Project Manager, and 3D Animator. In digital design and production, the highest paying roles are User Experience Director, User Experience Designer, Information Architect, User Experience Researcher, and Front-End Web Developer. For content development and management, Content Strategist, Copywriter, Interactive/Web Copywriter, Technical Writer, and Content Manager have the greatest earning power. The document also lists the top five highest paying marketing jobs in advertising/marketing roles, and public relations.

1. THE FIVE JOBS WITH THE
MOST EARNING POTENTIAL
IN EACH MARKETING VERTICAL
FEATURING
INSIGHT FROM:

2. These two questions are regularly on the mind of every
marketing professional. Thanks to The Creative Group
2019 Salary Guide, marketers can find the answers they
seek. In this presentation, we’ll use that research to reveal
which jobs have the highest potential salaries across the
various marketing specializations.
AM I PAID WHAT I’M WORTH?
DOES THIS POSITION HAVE ROOM FOR GROWTH?
Want to see if your position has the potential for
a top salary? Then read on!

3. 0001
TRADITIONAL DESIGN
AND PRODUCTION
PAY TO THE
ORDER OF $
$
$
$
$
186,000
121,500
120,000
103,750
101,250
1. CREATIVE DIRECTOR
2. CREATIVE SERVICES MANAGER
3. ART DIRECTOR
4. PROJECT MANAGER
5. 3D ANIMATOR
MEMO Falling just outside of the top five are the positions of Studio Manager and
Multimedia Designer. Unsurprisingly, Traffic Coordinators have the lowest earning
power in the traditional design and production space.
© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
Source: The Creative Group 2019 Salary Guide.
*Candidates with an advanced level of experience and certifications.
All salaries in this presentation are reflective of the 95th percentile*.

4. 0002
DIGITAL DESIGN
AND PRODUCTION
PAY TO THE
ORDER OF $
$
$
$
$
190,000
148,000
143,500
135,000
130,500
1. USER EXPERIENCE DIRECTOR
2. USER EXPERIENCE DESIGNER
3. INFORMATION ARCHITECT
4. USER EXPERIENCE RESEARCHER
5. FRONT-END WEB DEVELOPER
MEMO In general, digital design and production jobs offer candidates a higher earning
potential than traditional design and production positions. For example,
Web Production Artists can earn as much as $76,000 while Production Artists
can earn as much as $72,750.
© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
Source: The Creative Group 2019 Salary Guide.
*Candidates with an advanced level of experience and certifications.
All salaries in this presentation are reflective of the 95th percentile*.

5. 0003
MEMO
CONTENT DEVELOPMENT
AND MANAGEMENT
When it comes to developing and managing content, strategists have the greatest
earning potential. It turns out good copywriters are also paid well, as those
individuals come in just behind strategists in earning capacity. Web Content
Coordinators, meanwhile, have the lowest earning potential in this space.
PAY TO THE
ORDER OF $
$
$
$
$
110,250
108,000
104,000
101,250
99,000
1. CONTENT STRATEGIST
2. COPYWRITER
3. INTERACTIVE/WEB COPYWRITER
4. TECHNICAL WRITER
5. CONTENT MANAGER
© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
Source: The Creative Group 2019 Salary Guide.
*Candidates with an advanced level of experience and certifications.
All salaries in this presentation are reflective of the 95th percentile*.

6. 0004
MEMO
ADVERTISING AND MARKETING WITH
AN AGENCY OR CORPORATE ENTITY
While the five positions above represent those with the highest earning potential,
they also require the most experience. Marketing analytics positions pay slightly
less but don’t require extensive tenure.
PAY TO THE
ORDER OF $
$
$
$
$
247,750
219,000
163,000
158,500
155,000
1. CHIEF MARKETING OFFICER
2. VICE PRESIDENT OF MARKETING
3. MARKETING DIRECTOR
4. MEDIA DIRECTOR
5. ACCOUNT DIRECTOR
© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
Source: The Creative Group 2019 Salary Guide.
*Candidates with an advanced level of experience and certifications.
All salaries in this presentation are reflective of the 95th percentile*.

7. 0005
MEMO
PUBLIC RELATIONS
The order of the above positions is also the order in which they’d be displayed if
we were analyzing salary floors.
PAY TO THE
ORDER OF $
$
$
$
188,000
145,000
121,000
83,000
1. VICE PRESIDENT OF PUBLIC RELATIONS
2. PUBLIC RELATIONS DIRECTOR
3. PUBLIC RELATIONS MANAGER
4. PUBLIC RELATIONS/COMMUNICATIONS SPECIALIST
© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
Source: The Creative Group 2019 Salary Guide.
*Candidates with an advanced level of experience and certifications.
All salaries in this presentation are reflective of the 95th percentile*.

8. For more insight into what marketers and advertisers
make across the industry, check out The Creative
Group 2019 Salary Guide.
Our Marketing Knowledge Center also has useful research:
2019 Marketing Job Trends and Salaries
The Benefits, Perks, and Incentives Your Employees Want
10 Interview Questions to Ask Job Candidates
A Manager’s Onboarding Checklist