In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.

1. #ANAmasters
THE 15 BEST QUOTES
FROM THE 2020
ANA MASTERS
OF MARKETING
WEEK

2. In late October, the 2020 ANA Masters of
Marketing Week was held with a bit of a different
feel: This year’s version of the biggest event
in marketing was entirely virtual. Though the
speakers couldn’t be in the same physical
location as attendees, that didn’t stop them from
unloading a plethora of valuable marketing
know-how. The major themes over the course
of the conference were brand purpose, inclusion
and diversity, and learning to put the customer
above everything else. From the dozens of
wonderful presentations, we have selected our
15 favorite quotes from the event. Here they are:

3. “The idea that there isn’t enough diverse
talent in the pipeline is a myth. This is a
head fake; it’s just plain wrong.”
— MARC PRITCHARD, CHIEF BRAND OFFICER AT P&G
3© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

4. “We do not believe these are times to navigate —
we believe these are opportunities to lead.
As marketers, we have incredible influence
inside our organizations to represent the
best interest of our customers.”
— DEBORAH WAHL, GLOBAL CMO AT GENERAL MOTORS
4© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

5. “Love. Love the humans you serve.
Love your brands. When there is love,
there is courage.”
— MATHILDE DELHOUME, GLOBAL BRAND OFFICER
AT LVMH HOLDING GROUP
5© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

6. “As we reimagine the future for our companies
and for our people, we must act with agility,
empathy, and purpose.”
— MICHELLE PELUSO, SVP OF DIGITAL SALES AND CMO AT IBM
6© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

7. “Creating a truly inclusive culture is hard,
deep, detailed work, and it will be a long journey
before we can declare that we’re there.”
— MARIE GULIN-MERLE, GLOBAL VP OF ADS MARKETING AT GOOGLE
7© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

8. “As advertisers, we simply can’t ask people to engage
with our brands on social platforms and then absolve
ourselves of accountability. We cannot selectively
choose to see and take advantage of the best aspects
of these spaces and then turn a blind eye to the negative
and say it’s only the platforms’ responsibility.”
— ANN MUKHERJEE, CHAIRMAN AND CEO AT PERNOD RICARD NORTH AMERICA
8© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

9. “Too many big companies find it really hard
to innovate. Too many layers. Too many
meetings in which someone can say, ‘No.’
Too many executives being constantly rotated.
Too much focus on near-term profits.”
— NORMAN DE GREVE, CMO AT CVS HEALTH
9© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

10. “We, as marketers, have a right to be in the C-suite, and not just
because we are providing great advertising, not just because we’re
mapping out customer journeys and finding triggers along the way.
We’re now helping the entire company shape its overall narrative,
protect its social license, and develop the foundation upon
which talent finds a deep connection to the company.”
— FRANK COOPER III, SENIOR MANAGING DIRECTOR AND
GLOBAL CMO AT BLACKROCK
10© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

11. “The marketing profession needs to
obsess about the humans at the heart of
business. If we can figure out how to serve
articulated and unarticulated needs,
this will be a much richer profession.”
— DEAN ARAGON, CEO, SHELL BRANDS INTERNATIONAL AND
GLOBAL VP AT SHELL BRANDS INTERNATIONAL
11© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

12. “Actions and accountability really matter.
Commit to something bigger than what you sell.”
— KAREN WALKER, SVP AND CMO AT INTEL
12© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

13. “Being creative is the least
risky thing you can do.”
— MICHELLE ST. JACQUES, CMO AT MOLSON COORS
13© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

14. “Consumers are increasingly aware
of brands looking for profit instead of
looking to make a difference.”
— IVAN POLLARD, SVP AND GLOBAL CMO AT GENERAL MILLS, INC.
14© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

15. “Marketing needs to stand for positivity.
We need to be the agents of positive change.
Where others see a problem, we need to see
an opportunity. When others say it’s not possible,
we need to innovate to make it possible.”
— MANOS SPANOS, SVP OF BRAND MARKETING AND YOGURT BU
AT DANONE NORTH AMERICA
15© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

16. “Under-analyze. Most of the time, you already
have an idea of what you think is going to be
the right answer and then you spend a lot of
time researching and analyzing and looking for
a different solution. Trust your gut and do it.”
— LESYA LYSYJ, CMO AT THE BOSTON BEER COMPANY
16© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

17. “If the beliefs you hold or the values you
believe in aren’t reflected by the company
you work for, go work for another company.”
— TIM MAPES, SVP AND CHIEF MARKETING AND
COMMUNICATIONS OFFICER AT DELTA AIR LINES, INC.
17© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

18. For more great quotes and insights from
the 2020 ANA Masters of Marketing Week,
check out these session recaps from our
Marketing Knowledge Center.
#ANAmasters