Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
2. LinkedIn’s VP of marketing solutions,
Penry Price, needs no convincing
about the benefits of economic growth.
Businesses prosper, people become
happier, healthier, and smarter, and
the world becomes a better place, he
contends. However, Price believes B2B
companies are falling short on driving
“substantive growth” because marketers
are too focused on lead generation,
marketing to narrowly targeted segments,
and promoting the features and benefits
of their products or services. At the 2019
Masters of B2B Marketing Conference,
he advocated for placing a greater
reliance on brand building, targeting
broad audiences, and establishing
expertise through thought leadership.
In this slideshow, learn what six other
industry leaders at the conference had to
say about spurring business growth.
3. “Brands are judged on the quality of the experience they deliver.”
— Alicia Tillman, Global CMO at SAP
9. “We know taking risks is necessary for success,
but being brave is easier said than done.”
— Chris Duffey, senior strategic development manager, Creative Cloud Enterprise, at Adobe
15. Want more great insights from the 2019
Masters of B2B Marketing Conference?
Check out these session recaps from our Marketing Knowledge Center:
SAP: Turning Purpose into
Action with Experience Management
•
Digging in with Brand Purpose and Growth at Caterpillar
•
eMarketer: Mastering B2B Marketing in a Digital Age
•
Adobe: Go Bold or Go Home:
The Risks and Rewards of Breakthrough Work